IAGES aims to increase consumer confidence and enhance trust in the Indian gold industry by encouraging the adoption of fair, transparent, and sustainable practices. It will also promote regulatory compliance, establish a code of conduct, and introduce an audit framework. Inspired by the World Gold Council’s Retail Gold Investment Principles, IAGES will provide gold providers with a detailed set of best practices and a road map for implementing them.

The formation of IAGES is backed by national industry associations, including the Indian Bullion and Jewellers Association (IBJA), All India Gems and Jewellery Council (GJC), and Gem and Jewellery Export Promotion Council (GJEPC), and supported by the World Gold Council.

The IAGES logo represents the coming together of various stakeholders in the Indian gold industry for the greater good. The color red in the logo denotes purity, commitment, and represents India's warm, diverse culture.

IAGES will be independently governed and professionally managed. While the Code of Conduct created by IAGES will be available to everyone in the industry, its adoption will be entirely voluntary. Registrations for IAGES membership will be announced soon, and the organisation will be operational by early 2025.

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the Indian economy, contributing approximately 2% to Indian GDP and 3-5 million in employment. As India embarks on the journey of being a Viksit (developed) country by 2047, IAGES marks a turning point for the Indian gold industry. The World Gold Council has been promoting the need for creating a self-regulatory organisation to promote the adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust in the Indian gold industry. Self-regulation will help empower stakeholders to build a sustainable and trusted gold market. The IAGES is an initiative that reflects the unified commitment of the Indian gold industry to advance shared goals and ensure a sustainable and robust future. We at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative, and the global gold industry will be watching it. It should help propel India's gold market to global prominence.”

Vipul Shah, Chairman of the Gem and Jewellery Export Promotion Council (GJEPC), said, “The formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating a self-regulatory body, we are taking a proactive step to build trust and confidence among the government, consumers, investors, and international stakeholders in the Indian gem and jewellery industry. IAGES will not only strengthen India's position as a global gold hub but also drive innovation and growth within the industry. This is a momentous occasion that will shape the future of gold in India for generations to come. This initiative also aligns with our Honourable Prime Minister, Shri Narendra Modi’s vision of achieving “Vivad se Vishwas” with the Indian industry. The GJEPC is proud to support this initiative and looks forward to the positive impact it will have on the entire value chain of the gold industry.”

Saiyam Mehra, Chairman of the All India Gems and Jewellery Council of India (GJC), stated, “All India Gem & Jewellery Domestic Council is honoured to be associated with the Indian Association for Gold Excellence and Standards (IAGES). IAGES is surely the need of the hour, and this collaboration represents a significant step towards advancing the standards of excellence and transparency within the gold industry in India. Together, we aim to promote best practices, ensure the highest quality, and foster trust among consumers and industry stakeholders. By uniting our efforts, we are confident that we can elevate the Indian gold market to new heights of integrity and excellence. Our long-term objective will be to make this industry more transparent, compliant, and play a larger role in our nation’s GDP."

Prithviraj Kothari, National President of the India Bullion and Jewellers Association (IBJA), added, "The establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the creation of a self-regulating entity, we are proactively fostering trust and confidence among governmental bodies, consumers, investors, and international partners within the Indian gem and jewellery domain. IAGES is poised to not just fortify India's standing as a global gold hub but also catalyze innovation and progression within the sector. This historic moment will undoubtedly shape the path of gold in India for years to come, resonating with the noble vision of our esteemed Prime Minister, Shri Narendra Modi, for fostering trust and resolution within the Indian industry. IBJA stands firmly behind this initiative and eagerly anticipates the transformative influence it will wield across the entire gold value chain."