Crash.Club, recently launched by C Krishniah Chetty, focuses on lab-grown diamond jewellery, as announced on its new Facebook page. According to ET Retail, the brand has already made headlines by selling the largest lab-grown diamond ever recorded in India.

“The sale of the 20.06-carat emerald cut diamond exemplifies our commitment to excellence and our vision for the future of luxury for the modern consumer,” stated C Krishniah Chetty’s Executive Director, Chaitanya V Cotha, as reported by ET Bureau. “Meanwhile, natural mined diamonds remain a significant part of C Krishniah Chetty’s product range.”

Crash.Club aims to innovate within the lab-grown diamond market and emphasize their environmental advantages. The brand offers lab-grown diamond and silver jewellery through a direct-to-consumer e-commerce store, reaching shoppers nationwide.

“Crash.Club will feature only high-quality lab-grown diamonds and premium silver jewellery, catering to today’s consumers who seek large, affordable stones for their luxury collections,” said Cotha. “This truly brings affordable luxury to the forefront.”