The film, which features Senco employees singing the national anthem, 'Jana Gana Mana,' using sign language, underscores the company’s commitment to inclusivity and reminds viewers that true independence means ensuring every voice is heard and valued.

Through this powerful visual, Senco Gold & Diamonds aims to reaffirm its dedication to creating a united workplace where everyone, regardless of their abilities, plays a vital role in the company’s collective success.

Joita Sen, Director of Senco Gold & Diamonds, shared her thoughts on the campaign: “This Independence Day, we wanted to take a moment to celebrate the driving force behind our brand’s success—our diverse and talented employees. With our roots in Bengal, we found no better way to honour our nation than by having our employees represent the national anthem, ‘Jana Gana Mana,’ in sign language. To further engage with our customers, we are also expanding our retail footprint and rolling out a high-decibel campaign across India. All of these efforts underscore Senco’s commitment to offering customers exquisite designs coupled with superior craftsmanship.”

The campaign not only highlights Senco Gold & Diamonds’ inclusive ethos but also reflects its ongoing investment in growth and customer engagement, solidifying the brand’s position as a leader in the Indian jewellery industry.

The film can be viewed here: https://bit.ly/4dUXPai