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Mia by Tanishq Launches 'Mia Disco' Collection: A Sparkling Tribute to the Glamour of the 70s Disco Era

This festive-ready collection blends retro charm with modern elegance, offering versatile, modular designs crafted from 14kt and 18kt gold with sparkling diamonds. With bold geometric patterns and playful details, Mia Disco is perfect for those looking to make a statement during the festive season

Post By : IJ News Service On 15 October 2024 2:26 PM

Mia by Tanishq, a prominent name in India’s fine jewellery scene, has launched its latest collection, the Mia Disco—a dazzling homage to the iconic 70s disco era. Timed perfectly for the festive season, the collection captures the essence of celebration with a blend of retro charm and modern sophistication.

The Mia Disco collection is inspired by the bold, vibrant spirit of the disco era, translating its glamour and glitzy allure into contemporary jewellery. Crafted from 14kt and 18kt gold and adorned with sparkling diamonds, the collection features modular designs that offer versatile looks, making it ideal for those who enjoy experimenting with their style.

From bold geometric shapes to intricate mesh details, zigzag patterns, and playful charms, the collection offers pieces that transition seamlessly from daywear to evening glamour. With its blend of energy and sparkle, the Mia Disco collection is perfect for those who want to add a touch of disco floor magic to their festive look.

Standout pieces in the collection include statement danglers featuring disco-inspired motifs and fringes, designed to make a bold impact whether layered or worn solo. With its unique designs and adaptable style, the Mia Disco collection is positioned as both a fashion statement and a thoughtful option for festive gifting.

Shyamala Ramanan, Business Head of Mia by Tanishq, commented on the launch: “At Mia, we take pride in drawing inspiration from global fashion trends, and this festive season, our collection is all about embracing the vibrant energy of Disco. The era of slick, dapper clothing and bold self-expression still resonates today, inspiring us to create pieces that capture its timeless glamour. From the shimmer of strobe lights to the sparkle of disco balls, Mia’s festive collection embodies the glitz and joy of the disco era in jewellery that’s as lightweight, fluid, and versatile as the women who wear it. What sets this collection apart is its ability to seamlessly transform your look—our modular designs, such as earrings that double up as pendants and playful fidget rings, are perfect for keeping up with the rhythm of your day. Whether you’re looking for subtle elegance or bold glamour, we have something to match every mood and occasion. We are thrilled with the overwhelming response so far, and we can’t wait to see how these pieces add sparkle to your festive celebrations.”

To celebrate the launch of the Mia Disco collection, the brand is offering up to 20 percent off on select pieces until October 31st, 2024. The tiered offer caters to a wide range of shoppers, with discounts ranging from 5 percent to 20 percent on diamond jewellery based on purchase value. Additionally, customers can enjoy a flat 10 percent off on making charges for plain gold jewellery and a flat 20 percent off on silver items.

Starting at Rs. 4,999 onwards, the Mia Disco collection is available across all Mia by Tanishq stores and includes a variety of earrings, pendants, and neckpieces. With its modular versatility and vibrant designs, the collection is perfect for adding a festive sparkle to any wardrobe.

Celebrate this festive season with the Mia Disco collection—a radiant range that redefines self-expression and gifting with a touch of timeless elegance. Whether for yourself or a loved one, these pieces promise to make every occasion shine brighter.

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