A Tale of Love and Sparkle

The campaign draws inspiration from the enduring charm of diamonds, showcasing the irresistible bond between a woman and her jewellery. The centerpiece is a poetic film narrating a heartfelt dialogue between a woman and her diamonds, as well as the artisans who shape them. Through evocative visuals and tender lines, the film portrays a journey of love, with diamonds cast as shimmering companions in necklaces, earrings, bracelets, and rings.

The narrative captures the magic of a diamond’s sparkle, leaving the wearer entranced by its beauty and wondering how she ever lived without it. The campaign is a tribute to the craftsmanship of Indriya, emphasizing the meticulous artistry behind each exquisite piece.

Crafting Love in Every Facet

Shantiswarup Panda, Chief Marketing Officer at Indriya, highlighted the essence of the campaign: “The new campaign on Indriya Diamonds presents the facets and sparkle that make women fall endlessly in love with them. It’s an engaging story of connection between a woman and the diamonds, which at Indriya are selected, cut, polished, graded, and set with unmatched precision. This is reflected in the sentiment, ‘Dil abhi bhara nahi…’”

Tanuja Bhat and Komal Bedi Sohal, Senior Executive Creative Directors and Creative Heads at Ogilvy West, added, “A real diamond, like true love, has a unique quality that stays with you forever. This insight inspired the campaign to depict the love between a woman and her jewellery, and the devotion artisans bring to every facet of a diamond. It’s the story of two hearts united in their endless love for Indriya Diamonds.”

Multi-Platform Launch

The campaign will roll out across connected TV, digital platforms, and social media. Indriya invites jewellery enthusiasts to explore the magic of its diamonds in stores across Ahmedabad, Delhi, Indore, Jaipur, Mumbai, Pune, and Surat, or online at www.indriya.com.

A Celebration of Craftsmanship

With its latest campaign, Indriya not only unveils the brilliance of its diamond collection but also pays homage to the artisans whose passion transforms raw stones into breathtaking masterpieces. This love affair with diamonds, depicted through the campaign, is a testament to Indriya’s commitment to excellence and timeless beauty.