Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and the “Responsible Jeweller,” has unveiled Vyana, a striking new gemstone jewellery collection designed as a tribute to individuality, inner strength, and self-expression.

Inspired by the belief that no two gemstones – and no two women – are alike, Vyana celebrates uniqueness through vibrant designs crafted in 18kt and 22kt gold. The collection blends diamond-like brilliance with a bold palette of gemstones, offering lightweight silhouettes that are both trendy and versatile. Each piece reflects the multifaceted spirit of the modern Indian woman: graceful, powerful, and authentically herself.

Alongside Vyana, Malabar is showcasing an extensive range of traditional gemstone and uncut diamond jewellery at its Gemstone Jewellery Festival. As part of the festival, customers can avail up to 25% off on making charges for gemstone and uncut diamond jewellery until 7 September 2025.

Commenting on the launch, M.P. Ahammed, Chairman, Malabar Group, said “Vyana is more than a jewellery collection. It is an ode to the many shades of a woman’s spirit. Every gemstone in Vyana tells a story of strength, grace, and individuality. Just like the women who wear it, each piece radiates a brilliance that is truly one-of-a-kind.”

The launch is supported by the campaign ‘Just Like Me’, featuring brand ambassador Srinidhi Shetty, who embodies the collection’s essence with her poise, confidence, and versatility. Shetty mirrors the unique traits symbolised by the gemstones—calm as aquamarine, graceful as pink topaz, and powerful as emerald.

With Vyana, Malabar reinforces its reputation for blending global design sensibilities with an Indian soul, empowering women to embrace their authentic selves with elegance and confidence.

Today, Malabar Gold & Diamonds operates over 400 showrooms across 13 countries, serving more than 15 million customers worldwide with a workforce of 25,000 professionals. The brand’s customer-first Malabar Promises include transparent pricing, lifetime free maintenance, 100% exchange value for old gold and diamonds, 100% HUID-compliance, diamond certification with 28-point quality checks, and complimentary one-year jewellery insurance.

As a responsible jeweller, Malabar ensures ethical sourcing of gold and diamonds through verified channels and upholds the highest standards of quality and integrity. Beyond business, the Group dedicates 5% of its profits to CSR initiatives, spanning education, healthcare, housing, women’s empowerment, sustainability, and hunger eradication.