Jewelbox, India’s leading lab-grown diamond jewellery brand, has inaugurated its latest retail store in Gurugram. This launch comes on the heels of successful store openings in Delhi, Chennai, Kolkata, and Guwahati, underscoring the brand’s mission to make sustainable luxury accessible across the nation.

The Gurugram store marks a significant step in Jewelbox’s ambitious expansion plan, which includes opening 25 additional stores across Tier 1 cities by the close of FY 2025-26. With these developments, the company is confidently targeting Rs. 150 crore in revenue, cementing its position as one of the fastest-growing names in India’s lab-grown diamond jewellery sector.

Vidita Kochar Jain, Co-Founder of Jewelbox, highlighted the brand’s vision: “Our expansion into Gurugram is more than a geographical milestone; it’s a testament to our commitment to sustainability and innovation. Lab-grown diamonds represent the future, and Jewelbox is proud to lead this transformation, empowering customers to make ethical, stylish, and high-quality choices. The new store embodies this ethos, offering designs that are both meaningful and timeless.”

Jewelbox is also focusing on its online platform, aiming to generate 30% of its total revenue through digital channels. By integrating cutting-edge technology, the brand seeks to create a seamless omnichannel experience. New jewellery designs and impeccable customer service will ensure consistent quality across both physical and online interactions.

A World-Class Retail Experience

The Gurugram store showcases Jewelbox’s full product range, catering to diverse customer needs—from daily wear to special occasion pieces. Prices range between Rs. 5,000 and Rs. 5,00,000, ensuring inclusivity for various budgets. Each creation is meticulously crafted and certified by renowned international gemological labs, such as IGI and SGL, guaranteeing unmatched quality.

Engagement rings and versatile everyday collections form the core of Jewelbox’s offerings, reflecting evolving consumer preferences for meaningful jewellery. With the rising popularity of lab-grown diamonds as an ethical choice, Jewelbox is poised to redefine India’s fine jewellery landscape.

Omnichannel Strategy for the Future

“Meeting our customers wherever they are—whether in-store or online—is our priority,” said Vidita. “Our omnichannel approach ensures every interaction with Jewelbox reflects the sophistication and quality that define our brand.”

A Trailblazer in Lab-Grown Diamonds

Jewelbox’s rise in the jewellery market has been noteworthy, bolstered by its appearance on Shark Tank India, which significantly boosted its visibility. The brand continues to pioneer sustainable luxury, offering consumers ethical alternatives without compromising on style or brilliance.

The new Gurugram store is now open, inviting customers to experience Jewelbox’s artistry and innovation firsthand. With its ambitious growth plans and dedication to sustainability, Jewelbox is set to remain at the forefront of India’s lab-grown diamond revolution.