Founded in 2018, DiAi Designs has emerged as a trailblazer in fine jewellery, known for its minimalist aesthetics, timeless elegance, and commitment to sustainability. Specializing in lab-grown diamond jewellery, the brand offers a diverse range of creations, from everyday essentials to bespoke bridal trousseaus.  

At the heart of DiAi Designs is Disha Shah, the visionary founder who blends her family’s diamond jewellery legacy with a contemporary approach. Shah’s designs cater to the modern woman, focusing on versatile, multi-functional pieces that celebrate individuality. From custom engagement rings to personalized everyday jewellery, her mission is to create luxury that is both accessible and meaningful.  

A Commitment to Sustainability  

DiAi Designs integrates sustainability into every facet of its operations. The brand exclusively uses lab-grown diamonds certified by SGL and IGI, recycled gold, and eco-friendly packaging to reduce its environmental footprint. By marrying ethical practices with exquisite craftsmanship, DiAi Designs ensures customers can wear their jewellery with pride and purpose.  

Business Success and Expansion  

As a bootstrapped startup, DiAi Designs has achieved remarkable growth:  

- Customer Base: Over 16,000 satisfied customers, with a strong repeat clientele and an annual growth projection of 30-50%.  
- Financial Performance: The brand recorded a 100% increase in sales in the last fiscal year compared to the previous year.  
- Global Reach: Following its success in India, DiAi Designs recently launched in the US with a dedicated website to cater to an international audience.  

The brand’s unique selling point lies in its personalized approach, offering bespoke pieces that tell individual stories, making each creation a reflection of the wearer’s personality.  

"Celebrate Your Story" Collection  

DiAi Designs’ latest collection, *Celebrate Your Story*, epitomizes its ethos of personalization and versatility. Key highlights include:  

- #LoveStoryMangalsutra: A modern take on a traditional symbol, tailored to celebrate each wearer’s unique journey.  
- Personalized Charm Bracelets: A customizable accessory designed to tell personal stories through meaningful charms.  
- Toi-et-Moi Collection: Dual-stone designs symbolizing partnership and connection.  
- Keepsake Memory Box: A sentimental treasure designed to preserve precious memories.  

Insights from Disha Shah  

With a passion for bespoke creations, Shah envisions jewellery as a medium of self-expression. She emphasizes the growing demand for lab-grown diamonds and personalized jewellery, particularly in bridal and wedding collections.  

DiAi Designs continues to bridge the gap between luxury and accessibility while setting new standards for ethical fine jewellery. As Shah puts it, “Jewellery is more than an accessory; it’s a story waiting to be told.”  

The brand’s innovative designs, sustainable practices, and customer-first approach make it a standout in the evolving world of fine jewellery.