A Flourishing Year for Polki Jewellery

"2024 has been a fulfilling year for Polki jewellery, with its timeless elegance continuing to captivate people across different generations," shares Dilip Dassani, Partner at Dassani Brothers. The brand has observed significant growth in consumer interest, particularly within the wedding sector. Bridal and groom jewellery, including lightweight and statement pieces, have seen robust demand as customers seek to marry tradition with individuality.

Beyond the domestic market, Polki jewellery has also made strides internationally. "There has been steady growth in the demand for export jewellery, with international markets recognizing Polki jewellery as an essence of luxury and heritage," Dassani notes. Participation in prestigious trade shows such as IIJS and JJS has further amplified this reach, allowing Dassani Brothers to showcase their craftsmanship to a wider audience and foster connections with discerning global clientele.

The Road Ahead: Trends to Watch in 2025

As the jewellery industry looks to 2025, optimism abounds. With the rise of destination weddings and bespoke designs, the demand for jewellery that seamlessly blends tradition and contemporary aesthetics is set to grow. "We believe Polki jewellery will continue to gain global recognition for its intricate beauty, acting as a bridge between India’s rich cultural legacy and modern luxury," says Dassani.

The evolving preferences of today’s sophisticated buyers present exciting opportunities. Custom-made designs and lightweight yet impactful pieces are anticipated to dominate the market, offering versatile options that cater to both grand occasions and everyday elegance.

Dassani Brothers: Leading the Evolution

With a legacy rooted in preserving the art of traditional jewellery-making, Dassani Brothers remains committed to innovation. "Dassani Brothers is eager to continue leading this evolution, creating jewellery that reflects both timeless tradition and the ever-changing tastes of today’s sophisticated clientele," affirms Dassani.

By embracing a harmonious blend of heritage and modernity, Polki jewellery is poised to captivate a global audience, cementing its place as a symbol of luxury and culture. As 2025 unfolds, Dassani Brothers stands ready to meet this growing demand, crafting pieces that celebrate the beauty of India’s artisanal legacy while adapting to contemporary desires.