Fine jewellery brand Senco Gold and Diamonds expects to see a rise in digital and personalised services to drive growth in 2025. The brand saw weddings and lightweight jewellery take centre stage in 2024 with value growth in double digits. 
"Looking ahead to 2025, we anticipate transformative trends that will redefine the industry," said Senco Gold and Diamonds' managing director Suvankar Sen  statement. "For Senco Gold and Diamonds, the focus will remain on expanding our reach, launching designs that blend tradition with modernity, and amplifying sustainability efforts. As design trends evolve, we foresee a continued shift toward minimalist yet statement-making pieces, personalized jewelry, and a growing demand for versatile collections that can transition from day to night. Consumer engagement will also be at the forefront, with increased emphasis on digital experiences, virtual try-ons, and personalised services that cater to the evolving preferences of younger, tech-savvy buyers."

The brand saw a positive trend in gold buying in 2024 despite fluctuations in the market. Rising gold prices reduced volumes by between 4% and 5% but the brand expects to see value growth of between 12% and 15%. 

Alongside traditional designs, lightweight and sleek designs gained popularity this year with a particular trend for coloured gemstones and pearls, according to the brand. Weddings took centre stage in 2024 as a major contributor to Senco Gold and Diamonds' revenue total.

The label focused on its brick-and-mortar expansion over the year to increase customer accessibility and debuted a range of new collections. "Despite potential challenges such as economic fluctuations and regulatory changes, we are confident in turning these into opportunities for growth and differentiation, ensuring our legacy shines even brighter in the coming year," said Sen.