The updated collection features an exquisite range of pearls, jadau, kundan, and meenakari designs, blending traditional craftsmanship with contemporary bridal trends.  

The launch is accompanied by a dedicated ‘Pratha’ campaign to highlight the new offerings. Saurabh Gadgil, managing director and chairman of PNG Jewellers, expressed enthusiasm about the expansion, stating, “When Pratha was launched for the first time, it was an instant hit with our customers. With the addition of pearls, jadau, kundan, and meenakari works, we are adding another dimension of brilliance to this already majestic bridal jewellery range. Pratha enhances the desire for individuality in every young bride-to-be today, and complements the blend of tradition and trend with the scope for customization to produce a look every bride dreams of.”  

A Tribute to Indian Wedding Traditions  
Initially launched in January 2024, the Pratha collection paid homage to India’s rich wedding traditions with designs such as chokers, maang tikas, kadas, earrings, rings, and intricate bridal sets adorned with diamonds. The latest additions incorporate diverse materials and techniques to cater to various regional wedding customs across the country.  

 Engaging Customers Through Fashion  
To further celebrate the bond between tradition and modernity, PNG Jewellers hosted a unique fashion show titled ‘Me & Aai’ at its NIBM store in Pune on December 21. The event showcased the brand's jewellery through mother-daughter duos walking the runway, highlighting familial ties and timeless beauty.  

With these updates, PNG Jewellers continues to strengthen its position in the bridal jewellery market, offering versatility and personalization to meet the aspirations of brides across India.