As the wedding season sweeps across the globe, Kalyan Jewellers’ new campaign embraces the individuality of every bride on her special day, the “Kalyan Muhurat.” Just as every gem boasts a unique cut, this campaign celebrates everything that makes each bride distinct. A wedding day captures a bride’s spectrum of emotions, and having a supportive friend by her side adds immeasurable value. This friend serves as her advocate, emotional anchor, cheerleader, and confidant.

In the campaign, Katrina Kaif portrays the role of a close friend to a young bride stepping into a new chapter of her life with grace and happiness. Katrina’s affectionate guidance complements the bride’s joyful exuberance. Through subtle yet impactful gestures, the campaign honours the bride’s individuality, encouraging her to embrace her true self beyond traditional expectations. It’s a celebration of self-expression and cherishing unforgettable moments.

Central to this theme is the “Kalyan Muhurat,” symbolizing the auspicious time for wedding festivities. Kalyan Jewellers honours this significance with its stunning bridal collections, thoughtfully crafted to make every bride shine.

The campaign spotlights Kalyan Jewellers’ exceptional bridal collection, featuring intricately designed pieces that seamlessly blend traditional artistry with contemporary styles. From exquisite gold and uncut diamond jewellery to precious stones and diamond pieces, the collection showcases the craftsmanship of every Indian state. Each creation is designed to enhance the bride’s natural radiance, making her special day truly unforgettable.

“At Kalyan Jewellers, we celebrate meaningful moments that reflect the beauty and strength of personal bonds. Through this campaign, we aim to honour every bride’s journey and individuality, making her Kalyan Muhurat a cherished memory,” said a spokesperson for Kalyan Jewellers.

The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across television and social media platforms. Brides and their families can explore the featured jewellery pieces at all Kalyan Jewellers showrooms worldwide, finding designs that resonate with their unique stories.

This campaign aligns with the grandeur of India’s wedding season, which the Confederation of All India Traders (CAIT) projects to generate Rs 6 lakh crore (approximately $72 billion) in business from November 2024 through February 2025, fuelled by nearly 48 lakh weddings. By highlighting the profound connection between a bride and her closest friends, the campaign captures the joy, support, and shared memories that make weddings truly unforgettable.

For more information on the campaign and to explore Kalyan Jewellers’ bridal collection, visit your nearest showroom or the official website.