Leading fine jewellery brand Khanna Jewellers has unveiled Bollywood actor Athiya Shetty as its newest brand ambassador. Known for her grace and modern charm, Shetty perfectly captures the brand's philosophy, where timeless heritage meets contemporary design.  

This exciting collaboration coincides with the launch of Khanna Jewellers' latest collection, celebrating the modern Indian woman who honours her traditions while embracing a bold, forward-looking vision. The collection features exquisite pieces blending intricate craftsmanship with contemporary elegance.  

Athiya Shetty takes over the ambassadorial role from Malaika Arora Khan, whose association with the brand left an indelible mark. Arora was the face of Khanna Jewellers' celebrated ‘Swarna’ collection in 2023, a line of intricately designed gold jewellery featuring vibrant precious gemstones.  

Commenting on the partnership, Khanna Jewellers stated, “Athiya’s effortless sophistication and modern outlook align beautifully with our brand’s journey. We are thrilled to have her represent our vision and inspire a new generation of jewellery lovers.”  

With Shetty at the helm, Khanna Jewellers continues to reinforce its position as a symbol of elegance, innovation, and luxury in the fine jewellery market.