The launch marks a notable milestone in the brand’s pan-India expansion strategy, bringing its signature blend of modern design and traditional craftsmanship to one of Tamil Nadu’s most style-savvy cities.

The showroom, located in an upscale enclave of Erode, offers a curated selection of lightweight natural diamond and gold jewellery tailored to the tastes of today’s urban woman. With a focus on everyday elegance, the collection balances wearability with timeless design sensibilities.

“We are thrilled to bring Glow by Kirtilals to Erode — a vibrant, style-conscious city that truly reflects our brand ethos,” said Suraj Shantakumar, Director – Business Strategy, Kirtilals. “The enthusiastic response to our launch reaffirms our belief in this market, and we’re excited to offer a destination where women can explore jewellery that aligns with their lifestyle.”

The grand opening drew jewellery enthusiasts and longstanding customers from across the region, eager to experience the brand’s design-forward offerings. From reimagined classics to contemporary silhouettes, each piece reflects Glow’s commitment to individuality and self-expression.

With this new showroom, Glow by Kirtilals now operates seven stores across India, including locations in Bangalore, Chennai, Kochi, Thrissur, Tirupur, and Hyderabad. The Erode launch further strengthens the brand’s presence in South India and reinforces its position as a destination for modern, minimal, and meaningful jewellery.