CaratLane has introduced two new jewellery collections, Sol & Luna, inspired by celestial bodies, to coincide with regional New Year celebrations and Akshaya Tritiya
Sol, crafted in 18KT gold with diamonds and yellow gemstones, symbolizes new beginnings and opportunities, reflecting the golden hues of sunrise. Luna, also in 18KT gold with diamonds, captures the essence of transformation and resilience, mirroring the moon’s phases. Both collections blend celestial grandeur with prosperity and auspiciousness, embodying high-jewellery craftsmanship and everyday elegance at accessible price points.
To promote Sol & Luna, CaratLane has launched a high-visibility campaign, including sponsorship of the IPL on Star Sports HD and JioHotstar, along with OOH and newspaper advertisements for maximum reach.
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