The initiative reflects a growing industry trend: fine jewellery retailers are recognising that product literacy and storytelling are now indispensable in connecting with today’s discerning customers. In an environment where consumer expectations extend beyond visual appeal, retailers are seeking to empower their frontline teams with technical insight and effective communication skills.

The training, designed and delivered by IIG, combined theoretical and practical modules across Gemology, Jewellery Design Fundamentals, and Sales Strategies. Participants engaged in hands-on sessions identifying gemstones, interpreting design elements, and role-playing real-world sales scenarios. The emphasis was on creating not just competent sales professionals, but informed ambassadors for the craft.

“This training made us realise that when you understand the journey of a stone—from deep within the Earth to the customer’s hands—you sell with conviction, pride, and passion,” said Mahesh Bhatiya, Director at Golden Carat Pvt. Ltd. “IIG’s programme didn’t just sharpen our skills; it reignited our love for what we do.”

Rahul Desai, CEO & Managing Director of IIG, noted that product understanding is increasingly becoming a core differentiator in retail success. “Jewellery isn’t sold by price tags or sparkle alone. It’s sold by people who understand its soul,” he said. “When a team knows what they’re presenting, and why it matters, they inspire trust.”

The training was facilitated by a team of experienced faculty including Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah. Their sessions blended technical education with real-world retail insights, aiming to bridge the gap between product knowledge and customer engagement.

As the jewellery sector adapts to changing consumer behaviour and rising expectations, initiatives like this suggest a shift in focus—from product-led to people-led growth. For companies like Golden Carat, investing in human capital may prove just as valuable as the gemstones they sell.