This year at Cannes, Indian celebrities did more than just serve fashion — they spotlighted the evolving language of jewellery on a global stage. From layered heritage pieces to bold brooches and backchains, here's a deep dive into their dazzling looks and the business takeaways for jewellers and retailers
Aishwarya Rai Bachchan: Regal Revival
While her ivory and gold saree was a stunning visual in itself, it was Aishwarya's jewellery that truly stole the show. She wore a layered necklace comprising 500 carats of Mozambique rubies and uncut diamonds set in 18k gold, paired with a statement ruby ring, all from Manish Malhotra Jewellery.
Retailer Takeaway:
Red-carpet moments reaffirm the demand for luxurious heritage jewellery with a modern silhouette. Think big, bold, and bridal-inspired for VIP and occasion wear collections.
Alia Bhatt: Quiet Luxury
Alia stunned in a mermaid-cut Schiaparelli gown with delicate floral details, finished with elegant Birdhichand Ghanshyamdas earrings. Later, she appeared in a monogrammed Gucci ensemble—bejeweled from head to toe.
Retailer Takeaway:
Younger audiences are gravitating towards understated opulence. Curate collections featuring dainty pieces that pair well with both couture and ready-to-wear fashion.
Janhvi Kapoor: Backchain Brilliance
At the screening of Homebound, Janhvi Kapoor wore an Anamika Khanna creation and layered on a stunning mix of Jadau and gemstone jewellery by Golecha’s Jewels, Re?ja Gems, Madhulika Shaktawat, and Aurus Jewels. The spotlight? Her jewelled backchain—a piece that had fashion insiders talking.
Retailer Takeaway:
The back is the new front. Introduce jewelled back pieces and unconventional silhouettes that can be styled innovatively for modern brides and couture lovers.
Karan Johar: Brooches That Roar
Karan Johar redefined red-carpet menswear with animal-shaped brooches and cufflinks from Manish Malhotra High Jewellery, styled on his jacket collar and sleeves.
Retailer Takeaway:
Men’s jewellery is evolving fast. Offer bold, bespoke, and statement pieces beyond traditional rings—think brooches, buttons, and bejewelled accents.
Vishal Jethwa: Wildlife-Inspired Brooches
Wearing emerging designer Kaya Potluri, Vishal Jethwa opted for nature-inspired brooches, featuring birds and beasts with fine detailing.
Retailer Takeaway:
Animals and nature motifs are trending. Create storytelling-led capsule collections with fauna-inspired elements to attract younger buyers and stylists alike.
Aditi Rao Hydari: Classic Diamonds
Aditi stunned in an ombré Rahul Mishra gown paired with a diamond Chopard necklace, proving that timeless elegance never goes out of style.
Retailer Takeaway:
Never underestimate the power of a well-cut diamond necklace. Stock premium, minimal diamond pieces that resonate across generations.
Natasha Poonawalla: The Heritage Maximalist
In true Natasha style, she blended a John Galliano for Dior archival gown with a show-stopping Polki jadau necklace featuring emeralds and rubies. The result? East meets West in the most elegant way.
Retailer Takeaway:
There's growing global appetite for Indo-Western fusion. Highlight traditional Indian craftsmanship with high-fashion styling in your promotions.
What Jewellery Retailers Can Learn From Cannes 2025:
Fusion is the Future – Combine Western silhouettes with Indian craftsmanship.
Statement Accessories Are Back – Think bold brooches, collars, backchains.
Men Are the New Jewellery Customers – Expand collections for modern menswear styling.
Minimalism Still Rules – For the Alia-inspired buyer, offer clean lines and subtle luxury.
Heritage Isn’t Old-School – Reimagine traditional pieces with layered looks and couture styling.
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