Marking a significant return to the fine jewellery space, digital jewellery pioneer Rupesh Jain has unveiled Lucira, a contemporary lab-grown diamond brand that redefines luxury through the lens of sustainability and everyday elegance
Jain, the founder of Candere (now a part of Kalyan Jewellers), introduces this new venture with a forward-looking vision: conscious luxury that is meant to be lived in.
Lucira’s debut collection, aptly titled “On The Move,” draws inspiration from the dynamic rhythm of modern womanhood. Conceived as a tribute to movement — from ancient rituals to present-day routines — the collection embraces motion as a symbol of strength, grace, and purpose.
At the heart of this collection is a contemporary reinterpretation of the bezel setting, a design once used as protective armour in ancient cultures. Reimagined for today's confident and versatile woman, Lucira’s designs feature smooth, prong-free diamonds fully encased in gold, offering resilience without compromising style. Each piece is crafted to mirror the continuity and quiet power of its wearer — made to accompany her through every stride, from boardroom meetings and creative pursuits to workouts and caregiving roles.
“Fine jewellery should not be confined to display cases,” says Jain. “It should be as adaptable and spirited as the women who wear it.”
With On The Move, Lucira positions itself not just as a jewellery brand but as a statement of fluidity, purpose, and modern femininity. Crafted using lab-grown diamonds, the collection also aligns with evolving consumer preferences for ethical, sustainable luxury.
Lucira's launch comes at a time when more consumers are seeking meaningful, versatile designs that blend aesthetics with consciousness. As the brand looks ahead, it aims to carve a niche at the intersection of innovation, heritage, and mindful craftsmanship.
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