Akshaya Tritiya, in 2008, had a low keyed enthusiasm, as compared to its significance. The event is celebrated in India as an auspicious occasion, inviting prosperity and luck to be bestowed on one and all. During this time, Indians, especially in South India, indulge in gold purchase, the metal being perceived in India as a symbol of success and auspiciousness. Jewellers look forward to these days of celebration. However, this year, jewellers did not receive as much attention. Sales of gold dipped over last year. %% The World Gold Council has said that in 2007, around 80 tonnes of gold were purchased, whereas this year purchases added upto only 55 tonnes. The increase in price of gold has discouraged the sales. Although Northern markets have shown an enthusiastic response to the festival, as also some Southern markets. %% Overall, on the first day of the two-day festival, sales were like any other day. While last year five to 10 coins were individually purchased on an average, this year, just one or two were bought in individual purchase. On day one gold prices amounted to 11,581 rupees per 10 grams on the Multi Commodity Exchange of India Ltd.'s (MCX) continuation chart at 7:32 p.m., lower than the previous day but higher by 26 percent than last year’s comparable day. Last year, the price of gold averaged to Rs.9000 per 10 grams for the two days. The sales in weight were lower by 15 percent over last year, and the higher prices have scaled the cash inflow by 15 percent.