Sundance Diamonds, a leading diamond processing company has appointed Sonny Pope to the position of general manager. He has worked with Sundance Diamonds, previously, as its director of research and development since 2002. In his new role, Pope will look into the existing and future diamond-processing business of the company, as also of its new venture namely Suncrest Diamonds. Pope has been a Masters in Business Administration from Brigham Young University. %% “The strength of Sundance Diamonds has always been our valued customers,” said Pope. He has been responsibvle for promoting the yellow diamonds from Suncrest Diamonds. “I’m excited about the future growth opportunities in the diamond industry as we focus on offering the first branded and commercially available yellow HPHT diamonds to customers through our Suncrest Diamonds brand.” %% The Suncrest fancy yellow diamonds have received good response from the market, as one user of them commented “Sundance Diamonds has a solid reputation among diamond wholesalers because of the company’s commitment to service, trust and integrity,” said Israel Itzkowitz, Quadamas designer and CEO, who is developing a line of jewellery with Suncrest fancy yellow diamonds. %% Sundance diamonds is the world’s leading company, and is known for its high pressure high temperature (HPHT) diamond processing.