Damiani, the popular Italian jewellery brand has prepared two new collections and promotional offers to celebrate its 85th anniversary this year. One of the collections entitled "Metropolitan Dream," incorporates designs of rings and pendants that interpret an urban landscape lighting. The second is named "Gomitolo 85th Anniversary," which includes rings designed to depict Italian cities, through pave diamond and multicolored-gemstone-setting in white, pink or yellow gold. %% Promotional offers are being targeted at both retailers and consumers and aim to boost demand which has remained sluggish owing to the economic slowdown. The promotional offers include weekend stays at luxury hotels, spa certificates and an all-paid vacation in Italy. Promotional offers for consumers are: a one week all-paid stay in Italy when one purchases a Gomitolo ring, tagged between $7,740 to $15,690; a minimum purchase of $6,000 from any of the Damiani jewellery range, the buyer wins a weekend stay at a suite in any Mandarin Oriental hotel in the Americas; any purchase of Damiani jewellery will win a certificate for a massage at St. Regis Hotel Spa in New York, the Montage Spa in Beverly Hills, Calif., or the Moana Lani Spa at the Westin in Honolulu. %% For the retailer promotions, purchase worth $100,000 minimum through Damiani, win a weekend at the Ferrari Driving School in Mont Tremblant, Canada, with access to race a Ferrari on a professional circuit.