Kalyan Jewellers has launched a new range of certified affordable diamond jewellery in line with the philosophy of “Diamonds are for Everyone”. The range of affordable diamond jewellery comprises of exquisitely designed finger rings, earrings and pendants. The range starts from Rs. 8000 onwards and is available across all the Kalyan Jewellers showrooms. Kalyan Jewellers is also investing in an aggressive marketing campaign. Kalyan Jewellers’national brand ambassador, Amitabh Bachchan, is promoting “Diamonds are for Everyone”, targeting women who have always aspired to have their own diamond studded jewellery. Kalyan Jewellers offers a certificate issued by International Gemological Institute (IGI) authenticating the quality of the diamonds. Kalyan Jewellers is also offering customers 90% cash back and 100% buy back in exchange for this range of affordable jewellery. Diamonds have always held huge aspirational value in the country. Women across age groups have aspired to own them as they denote beauty, elegance, style and sophistication,and also reflect the fine taste of the women who sport them. Catering to this inherent need of the woman, Kalyan Jewellers offers studded brilliant cut diamonds in exquisite designs available at very attractive prices. The crisp, impressive look of the jewellery has been developed with the modern technique of electroforming. Kalyan Jewellers’ range of affordable jewellery includes diamond studded finger rings (Rs. 8000 – Rs. 30000), diamond pendants (Rs.9600 – Rs. 16000) and diamond earrings (Rs. 18200 – Rs. 20,500). The contemporary designs can be used for everyday wear and also on social occasions. Kalyan Jewellers is also positioning the range as a perfect gifting option for the upcoming festive and special occasions. Commenting on the range, Ramesh Kalyanaraman, Executive Director – Marketing and Human Resources, said, “We are excited to offer a compelling range of affordable diamond jewellery to our customers, which will offer them genuine jewellery and wean them off artificial stones and junk jewellery. With more customers graduating to the ‘league of diamonds’, we are looking at an enhanced market which caters to the growing aspirations of diamond jewellery.” The affordable range of diamond jewellery is available at Kalyan Jewellers showrooms (customized to the region).