gordonMax, a luxury brand known for its diamond simulant jewellery is strengthening its retail presence in India by launching a new collection of clutch bags and diamond simulant jewellery. The new offerings include Crysthelo Evening clutch bags made in authentic Swarovski Crystals in glitzy glamorous designs. There is also a collection of {{diamond simulants on 18K Gold (18K/750)}}, that evoke an ‘elite’ appeal. The brand also offers an option to customise jewellery. Another is the {{Ready-to-Wear (RTW)}} range offering a more vibrant design sensibility, with pristine colourless to fancy vivid colours, designed for day wear and evening wear. The jewellery is set in 925 silver and plated in 18K white/yellow gold. %% Headquartered in Singapore, the brand has a global presence in retail markets of Singapore, Malaysia, Hong Kong, Indonesia, Philippines and had launched in India over a year ago. Its recent launch is part of strengthening its product offerings in the country. %% gordonMax prides itself in offering a product range designed according to international design appeal, and manufactured according to European manufacturing standards. The company explains ‘Diamond Simulant’ as a manmade diamond that possesses the lustre, fire, brilliance of a mined diamond with the highest grade of cut, clarity and colour, without the exorbitant cost. It offers high quality diamond simulants in varied cuts that are hand cut hand polished by master cutter from Belgium and graded just like a natural diamond. So far, the brand’s retail presence in India is at City Square Mall, Delhi and Great India Place, Noida.