%%The Forevermark diamond brand from the De Beers group of companies extended its presence in India announcing new partnerships with eight leading retailers in Mumbai and six in Delhi. This is in addition to the three Bangalore retailers it has already partnered with at the time of its formal entry to the Indian market in January this year. %% To celebrate the occasion, the brand showcased the world’s largest pair of identical 35 ct, D colour, flawless round brilliant cut diamonds which were displayed at the event by Forevermark CEO Stephen Lussier and popular Hindi film actress Rani Mukherji. The diamonds are known as the Steinmetz Ying Yang. %% Authorised Forevermark Jewellers in Mumbai include Anmol Jewellers, Giantti Luxury Ensemble, Mahesh Notandas, Notandas & Sons, Manubhai Jewellers, Mehta Emporium, ORA, Tribhovandas Bhimji Zaveri – The Original. In Delhi the brand is partnering with Bholasons Jewellers – Gold Souk and Karol Bagh, Blues Jewellery Company, Hazoorilal Jewellers, Khanna Jewellers, Notandas & Sons and Mirari. %% Speaking at the launch, Lussier said, “The Indian diamond market is one of the largest in the world and we see this as the right time to be expanding Forevermark’s footprint here, particularly the vibrant and dynamic cities of Mumbai and Delhi.” %%

Rani Mukherji said, “For someone who loves diamonds, being present at the start of this journey by the foremost diamond experts here in India is truly an honour.Making this even more memorable and exciting was the thrill of holding in my hands a true miracle of nature - The Forevermark Steinmetz Yin Yang.” Mukherji also revealed that she would love to have an engagement ring with a Forevermark diamond as her next gift, though she said who would give it and when was something that could only be discovered by “placing a trunk call to God.” %% Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s high quality and integrity standards. %% Invisible to the naked eye, the inscription can be seen using a special Forevermark Viewer (only found in Authorised Forevermark Jewellers). It is also recorded on the personalised Forevermark identification card accompanying each and every Forevermark diamond. %% Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond. Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail. %%