Tissot launched an interactive touch screen window display, featuring Tissot’s Augmented Reality technology as part of Harrod’s month long partnership with the Swiss Tourism board where all things Swiss will be celebrated throughout the store. Shoppers on Brompton Road will be able to virtually ‘try-on’ a 3D watch from Tissot’s pioneering tactile touch screen watch collection. Last year, Tissot was the first watch brand in the UK to launch an Augmented Reality campaign. %% The application is available on the Tissot website. By logging onto the Tissot website consumers can easily download the wristband which they then use to hold their wrist up in front of their webcam -enabled computer where they can they virtually try on a number of watches.