%% The Gem & Jewellery Export Promotion Council (GJEPC) has launched the 2nd edition of India International Jewellery Week (IIJW) in Mumbai. Sonam Kapoor, Bollywood style diva and fashion icon, has been announced as the brand ambassador of this Asia's first Jewellery Week aimed at establishing India as the Global Design Destination in jewellery. IIJW 2011 is scheduled from 31st July to August 4, 2011, at Grand Hyatt, Mumbai. %% GJEPC, over several decades, has continuously worked towards moulding the scattered efforts of jewellery players in India and promoted them in the international market. In 2010, the Council introduced the India International Jewellery Week (IIJW), a unique initiative to place India on the global map in terms of jewellery design, innovation and craftsmanship. As this global event enters into its second year, IIJW has appointed Bollywood diva and a globally acclaimed actress Sonam Kapoor as its brand ambassador for the 2nd edition. %% Mr. Rajiv Jain, chairman, GJEPC, speaking at this occasion, said, "IIJW positions India as one of the finest creators of high quality jewellery and is a showcase of India's prowess in jewellery, be it design, innovation, craftsmanship or quality. We are pleased to announce Sonam Kapoor as our brand ambassador who exudes the values of glamour, luxury yet rooted in Indian culture and offers perfect brand fit". %% "I am honoured to be a part of Asia's first ever jewellery fashion showcasing - IIJW - an event that provides a perfect platform for not only established designers and brands in the jewellery business but also encourages young budding talent. To be associated with IIJW is an honour. I am glad that GJEPC has taken this step to place India in the global arena of designer jewellery. I look forward to seeing some exemplary work at the IIJW this July". said Sonam Kapoor, Brand Ambassador, IIJW at the event. %% Key participants of the 2011 edition include names like Queenie for Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq (Titan Industries Ltd), Rosily Paul Creations, Sawansukha Jewellers Pvt. Ltd, Laxmi Jewellery Exports Pvt Ltd Golecha's Jewels, Surana Gems & Jewellery, Intergem Exports, Kashi Jewellers, C. Krishiah Chetty & Sons Pvt Ltd, Dwarkadas Chandumal Jewellers, Divya Ahuja, Dynamic International, HK, Dipti Amisha and budding talent to be presented by Gemmological Institute of America and IGI among others who will showcase their exquisite jewellery collections at this show. %% IIJW 2011 will be spread across 5 days with first four days showcasing collections from Designers and Design Houses, with 5th day culminating into a grand finale showcasing best of best of all participants of the Week. %% With tremendous success of the first India International Jewellery Week the stage is now set for the next one in 2011, expected to be bigger in grandeur with amazing exciting talents and creativity displayed for the global buyer and media. The 2nd edition of IIJW will bring us a step closer to establishing 'Brand India'. %%