Shree Ganesh Jewellery House Ltd’s foray into the highly competitive retail segment commenced in 2007, with the opening of the first showroom of Gaja Jewellery in Kolkata. Since then, there has been no looking back. Today, with more than two dozen stores across cities like Kolkata, Ahmedabad, Bangalore, Gurgaon, Amritsar, Chandigarh, Patna, Ranchi, Bhubaneswar, Lucknow, Rajkot and Raipur the retail presence of the brand is an undoubtedly strong one with a business turnover pegged at a cool Rs. 400 crores, with further stores planned in Ludhiana, Pune, Mangalore and Siliguri.%% The Gaja Jewellery brand launched as part of the company’s forward integration plans is known for its heavy, handcrafted gold and gemstone bridal jewellery. The typically sprawling stores are plush in their ambience as would befit a store housing high-end, heavy jewellery. The Gaja Heritage store format is clearly aimed at the big spenders – those who would unhesitatingly walk into these seemingly intimidating stores and make big-ticket purchases without batting an eyelid. Nothing new in that. Large-format, luxurious jewellery stores are now quite the norm in the country. %% What’s new though is the evocatively titled Gaja Lites concept from this renowned jewellery house that is looking at some serious brand extension and domestic retail expansion. As the name suggests, Gaja Lites is all about lightweight jewellery – collection-based, specially crafted, trendy and chic. These light pieces in gold and diamonds are an assortment of earrings, bracelets, neckpieces and rings in the weight range from one to 20 grammes in 18-karat to 22-karat gold with price points starting from a considerably low Rs. 2000. The fashionable and contemporary design aesthetic of the jewellery cuts across age groups and occasions, while being very affordable. The quality of the jewellery is, very naturally, first-rate, coming as it does from the SGJHL stable known for its finesse and excellence. %%

Nilesh Parekh, Chairman, SGJHL, elaborates on the rationale behind Gaja Lites, “Gaja Lites is aimed at those buyers who look for light, minimalistic jewellery – the young working professional woman, the college goers and even the housewife who wants something for daily wea,” he says. “It easily goes from office wear to evening wear especially for clubbing and partying. Then there are those who simply want a nice addition to their armoires with an investment value too. Moreover, there is a marked increase in the number of people who look at gold and diamond jewellery as gifting options especially for birthdays, anniversaries, weddings and festivals. Then again, with soaring gold prices Gaja Lites is also an excellent alternative for the low-budget spenders and a value for money keepsake. Also, considering the present volatility in gold prices and with the advent of the new age consumerism, Gaja Lites is an ideal venture for SGJHL.”%% The concept of Gaja Lites is not limited to the jewellery collections only – it extends to the store design as well. Take for instance the latest Gaja Lites shop-in-shop with Bharti Retail’s Easy Day format that opened in Mumbai in September this year, or the standalone store that was inaugurated in the bustling Vardaan Market in Kolkata. Particularly noteworthy is the external display, store size and internal ambience. The window displays concentrate on showing off the variety within rather than relying on a lot of decoration. %% At a 500-sq.ft size, the store is cozy and welcoming – not at all daunting for the first time buyer or the buyer who is looking for lightweight jewellery and may not want to go into a store that has on its display weighty, potentially unaffordable sets. The ambience is classy and inviting in stimulating tones of white, beige and brown. The well-lit counters and uncluttered display walls with golden wallpaper maximize the glitter of the jewellery without overwhelming the customer. The flooring in Italian Dyna marble adds to the overall appeal of the place. The central chandelier forms the focus of attraction. The seating is comfortable too and allows for a relaxed shopping experience for the customer. %%

The staff is unhurried, courteous and impeccably turned out in formal uniforms. The idea is to pamper the customer and quite literally make her feel like a queen, even if she is going to purchase the lowest price point jewellery piece in the store. Also, the staff is trained to answer questions relating to lightweight jewellery vis-à-vis the gold purity, diamond certification, product durability – all kinds of queries that are bound to crop up when one is dealing with an altogether different segment of jewellery. The soft skills training imparted to the staff plays a very important role too.%% Besides the standalone stores for Gaja Lites, the collections will also be available at all Gaja stores across India and at the Bharti ‘Easy Day’ formats in Bangalore and Mumbai. What can easily be concluded from the whole Gaja Lites concept is that it is a veritable masterstroke for the brand. Firstly, Gaja Lites taps into a very high volume, very lucrative niche segment of lightweight jewellery. Secondly, in these days of skyrocketing prices specially machine-made lightweight jewellery that is durable and affordable ensures that the customer does not shy away from the store at all. And thirdly, with three easily accessible points of sale – Gaja Jewellery stores, shop-in-shop with Bharti Retail and the standalone stores – the collections are always within reach for consumers. %% The retailer reckons, that the lighter collections of Gaja Lites could find a place within the bridal segment as jewellery for gifting or the bide-to-be’s daily wear needs. Hence, it is also featured in the Gaja Jewellery stores.%% With the Gaja Lites concept, Gaja Jewellery is clearly looking at a finger in every pie that the lucrative jewellery market offers. There are the Gaja Heritage stores with their designer, vintage and heritage collections targeted at the high end clientele, the Gaja Jewellery stores that retail all kinds of jewellery categories, price points and weight ranges, and Gaja Lites that presents lightweight gold and diamond jewellery - truly, the brand offers something for everyone! %%

Shree Ganesh Jewellery House Ltd’s foray into the highly competitive retail segment commenced in 2007, with the opening of the first showroom of Gaja Jewellery in Kolkata. Since then, there has been no looking back. Today, with more than two dozen stores across cities like Kolkata, Ahmedabad, Bangalore, Gurgaon, Amritsar, Chandigarh, Patna, Ranchi, Bhubaneswar, Lucknow, Rajkot and Raipur the retail presence of the brand is an undoubtedly strong one with a business turnover pegged at a cool Rs. 400 crores, with further stores planned in Ludhiana, Pune, Mangalore and Siliguri.%% The Gaja Jewellery brand launched as part of the company’s forward integration plans is known for its heavy, handcrafted gold and gemstone bridal jewellery. The typically sprawling stores are plush in their ambience as would befit a store housing high-end, heavy jewellery. The Gaja Heritage store format is clearly aimed at the big spenders – those who would unhesitatingly walk into these seemingly intimidating stores and make big-ticket purchases without batting an eyelid. Nothing new in that. Large-format, luxurious jewellery stores are now quite the norm in the country. %% What’s new though is the evocatively titled Gaja Lites concept from this renowned jewellery house that is looking at some serious brand extension and domestic retail expansion. As the name suggests, Gaja Lites is all about lightweight jewellery – collection-based, specially crafted, trendy and chic. These light pieces in gold and diamonds are an assortment of earrings, bracelets, neckpieces and rings in the weight range from one to 20 grammes in 18-karat to 22-karat gold with price points starting from a considerably low Rs. 2000. The fashionable and contemporary design aesthetic of the jewellery cuts across age groups and occasions, while being very affordable. The quality of the jewellery is, very naturally, first-rate, coming as it does from the SGJHL stable known for its finesse and excellence. %%

Nilesh Parekh, Chairman, SGJHL, elaborates on the rationale behind Gaja Lites, “Gaja Lites is aimed at those buyers who look for light, minimalistic jewellery – the young working professional woman, the college goers and even the housewife who wants something for daily wea,” he says. “It easily goes from office wear to evening wear especially for clubbing and partying. Then there are those who simply want a nice addition to their armoires with an investment value too. Moreover, there is a marked increase in the number of people who look at gold and diamond jewellery as gifting options especially for birthdays, anniversaries, weddings and festivals. Then again, with soaring gold prices Gaja Lites is also an excellent alternative for the low-budget spenders and a value for money keepsake. Also, considering the present volatility in gold prices and with the advent of the new age consumerism, Gaja Lites is an ideal venture for SGJHL.”%% The concept of Gaja Lites is not limited to the jewellery collections only – it extends to the store design as well. Take for instance the latest Gaja Lites shop-in-shop with Bharti Retail’s Easy Day format that opened in Mumbai in September this year, or the standalone store that was inaugurated in the bustling Vardaan Market in Kolkata. Particularly noteworthy is the external display, store size and internal ambience. The window displays concentrate on showing off the variety within rather than relying on a lot of decoration. %% At a 500-sq.ft size, the store is cozy and welcoming – not at all daunting for the first time buyer or the buyer who is looking for lightweight jewellery and may not want to go into a store that has on its display weighty, potentially unaffordable sets. The ambience is classy and inviting in stimulating tones of white, beige and brown. The well-lit counters and uncluttered display walls with golden wallpaper maximize the glitter of the jewellery without overwhelming the customer. The flooring in Italian Dyna marble adds to the overall appeal of the place. The central chandelier forms the focus of attraction. The seating is comfortable too and allows for a relaxed shopping experience for the customer. %%

The staff is unhurried, courteous and impeccably turned out in formal uniforms. The idea is to pamper the customer and quite literally make her feel like a queen, even if she is going to purchase the lowest price point jewellery piece in the store. Also, the staff is trained to answer questions relating to lightweight jewellery vis-à-vis the gold purity, diamond certification, product durability – all kinds of queries that are bound to crop up when one is dealing with an altogether different segment of jewellery. The soft skills training imparted to the staff plays a very important role too.%% Besides the standalone stores for Gaja Lites, the collections will also be available at all Gaja stores across India and at the Bharti ‘Easy Day’ formats in Bangalore and Mumbai. What can easily be concluded from the whole Gaja Lites concept is that it is a veritable masterstroke for the brand. Firstly, Gaja Lites taps into a very high volume, very lucrative niche segment of lightweight jewellery. Secondly, in these days of skyrocketing prices specially machine-made lightweight jewellery that is durable and affordable ensures that the customer does not shy away from the store at all. And thirdly, with three easily accessible points of sale – Gaja Jewellery stores, shop-in-shop with Bharti Retail and the standalone stores – the collections are always within reach for consumers. %% The retailer reckons, that the lighter collections of Gaja Lites could find a place within the bridal segment as jewellery for gifting or the bide-to-be’s daily wear needs. Hence, it is also featured in the Gaja Jewellery stores.%% With the Gaja Lites concept, Gaja Jewellery is clearly looking at a finger in every pie that the lucrative jewellery market offers. There are the Gaja Heritage stores with their designer, vintage and heritage collections targeted at the high end clientele, the Gaja Jewellery stores that retail all kinds of jewellery categories, price points and weight ranges, and Gaja Lites that presents lightweight gold and diamond jewellery - truly, the brand offers something for everyone! %%

Shree Ganesh Jewellery House Ltd’s foray into the highly competitive retail segment commenced in 2007, with the opening of the first showroom of Gaja Jewellery in Kolkata. Since then, there has been no looking back. Today, with more than two dozen stores across cities like Kolkata, Ahmedabad, Bangalore, Gurgaon, Amritsar, Chandigarh, Patna, Ranchi, Bhubaneswar, Lucknow, Rajkot and Raipur the retail presence of the brand is an undoubtedly strong one with a business turnover pegged at a cool Rs. 400 crores, with further stores planned in Ludhiana, Pune, Mangalore and Siliguri.%% The Gaja Jewellery brand launched as part of the company’s forward integration plans is known for its heavy, handcrafted gold and gemstone bridal jewellery. The typically sprawling stores are plush in their ambience as would befit a store housing high-end, heavy jewellery. The Gaja Heritage store format is clearly aimed at the big spenders – those who would unhesitatingly walk into these seemingly intimidating stores and make big-ticket purchases without batting an eyelid. Nothing new in that. Large-format, luxurious jewellery stores are now quite the norm in the country. %% What’s new though is the evocatively titled Gaja Lites concept from this renowned jewellery house that is looking at some serious brand extension and domestic retail expansion. As the name suggests, Gaja Lites is all about lightweight jewellery – collection-based, specially crafted, trendy and chic. These light pieces in gold and diamonds are an assortment of earrings, bracelets, neckpieces and rings in the weight range from one to 20 grammes in 18-karat to 22-karat gold with price points starting from a considerably low Rs. 2000. The fashionable and contemporary design aesthetic of the jewellery cuts across age groups and occasions, while being very affordable. The quality of the jewellery is, very naturally, first-rate, coming as it does from the SGJHL stable known for its finesse and excellence. %%

Nilesh Parekh, Chairman, SGJHL, elaborates on the rationale behind Gaja Lites, “Gaja Lites is aimed at those buyers who look for light, minimalistic jewellery – the young working professional woman, the college goers and even the housewife who wants something for daily wea,” he says. “It easily goes from office wear to evening wear especially for clubbing and partying. Then there are those who simply want a nice addition to their armoires with an investment value too. Moreover, there is a marked increase in the number of people who look at gold and diamond jewellery as gifting options especially for birthdays, anniversaries, weddings and festivals. Then again, with soaring gold prices Gaja Lites is also an excellent alternative for the low-budget spenders and a value for money keepsake. Also, considering the present volatility in gold prices and with the advent of the new age consumerism, Gaja Lites is an ideal venture for SGJHL.”%% The concept of Gaja Lites is not limited to the jewellery collections only – it extends to the store design as well. Take for instance the latest Gaja Lites shop-in-shop with Bharti Retail’s Easy Day format that opened in Mumbai in September this year, or the standalone store that was inaugurated in the bustling Vardaan Market in Kolkata. Particularly noteworthy is the external display, store size and internal ambience. The window displays concentrate on showing off the variety within rather than relying on a lot of decoration. %% At a 500-sq.ft size, the store is cozy and welcoming – not at all daunting for the first time buyer or the buyer who is looking for lightweight jewellery and may not want to go into a store that has on its display weighty, potentially unaffordable sets. The ambience is classy and inviting in stimulating tones of white, beige and brown. The well-lit counters and uncluttered display walls with golden wallpaper maximize the glitter of the jewellery without overwhelming the customer. The flooring in Italian Dyna marble adds to the overall appeal of the place. The central chandelier forms the focus of attraction. The seating is comfortable too and allows for a relaxed shopping experience for the customer. %%

The staff is unhurried, courteous and impeccably turned out in formal uniforms. The idea is to pamper the customer and quite literally make her feel like a queen, even if she is going to purchase the lowest price point jewellery piece in the store. Also, the staff is trained to answer questions relating to lightweight jewellery vis-à-vis the gold purity, diamond certification, product durability – all kinds of queries that are bound to crop up when one is dealing with an altogether different segment of jewellery. The soft skills training imparted to the staff plays a very important role too.%% Besides the standalone stores for Gaja Lites, the collections will also be available at all Gaja stores across India and at the Bharti ‘Easy Day’ formats in Bangalore and Mumbai. What can easily be concluded from the whole Gaja Lites concept is that it is a veritable masterstroke for the brand. Firstly, Gaja Lites taps into a very high volume, very lucrative niche segment of lightweight jewellery. Secondly, in these days of skyrocketing prices specially machine-made lightweight jewellery that is durable and affordable ensures that the customer does not shy away from the store at all. And thirdly, with three easily accessible points of sale – Gaja Jewellery stores, shop-in-shop with Bharti Retail and the standalone stores – the collections are always within reach for consumers. %% The retailer reckons, that the lighter collections of Gaja Lites could find a place within the bridal segment as jewellery for gifting or the bide-to-be’s daily wear needs. Hence, it is also featured in the Gaja Jewellery stores.%% With the Gaja Lites concept, Gaja Jewellery is clearly looking at a finger in every pie that the lucrative jewellery market offers. There are the Gaja Heritage stores with their designer, vintage and heritage collections targeted at the high end clientele, the Gaja Jewellery stores that retail all kinds of jewellery categories, price points and weight ranges, and Gaja Lites that presents lightweight gold and diamond jewellery - truly, the brand offers something for everyone! %%