The prestigious Jaipur Jewellery Show (JJS) now has a new brand ambassador, the Miss India Universe of 2008 an up-and-coming film actress, Simran Kaur. She has already begun her film career and is also a talented dancer. In 2011 she was declared by the Times as among the 50 most “desirable women” in the world.%% This trend of having a supermodel and actress as the brand ambassador for JJS began last year. It has added a huge glamour quotient to the already glitzy December Show. Last year the brand ambassador for JJS was fashion model and actress Sonal Chauhan. JJS has been continually creating new trends and has become a platform for creative jewellery as liked by the new generation.%% The brand ambassador, Simran Kaur feels privileged to be associated with an important jewellery show like the Jaipur Jewellery Show. She said she was very fond of the city and adored its jewellery. On her each visit here she picked up a piece or two of jewellery, she gushed.%% Ajay Kala, the media coordinator for JJS said that with Simran becoming the brand ambassador of JJS – the brand Jaipur will also get a fillip, especially when JJS is becoming preferred destination for bridal & colourstone jewellery.%% The 10th JJS will be held from 22 to 25 December at the Raj Mahal Palace (same venue) as last year, which will be bigger and brighter.%%