Tara Jewellers introduced their very first innovative and contemporary showroom in The Land of Nawabs, Lucknow with a diya lighting ceremony by the esteemed Chief Guest Dr. Dinesh Sharma, Mayor of Lucknow and Vikram Raizada, Executive Director & CEO Retail, Tara Jewels Ltd. The models displayed a contemporary range of bridal gold and diamond collection. The showroom is located at Lower Ground Floor of M-5, Gole Market, Mahanagar, Lucknow. Right from the format of the store to the entire thought behind the display of the jewellery to the main element i.e. the exquisite jewellery collections, Tara Jewellers offered a complete customer centric shopping experience.%% Vikram Raizada, Executive Director & CEO Retail Tara Jewels Ltd., addressed the press conference today. The press conference was followed by a display of contemporary bridal gold and diamond collections. The brand is expanding its retail footprint towards 50 company owned and managed showrooms across 37 cities in North, Central and Western regions of India. Right from the showroom format to the display, Tara Jewellers offers a complete customer centric shopping experience. Talking about the launch, Vikram Raizada, Executive Director and CEO Retail, Tara Jewels Ltd. says, “We are expanding from 38 company managed showrooms in 26 cities to 50 stores in 37 cities. Being well established in the market for the last 2 years, we will be now reaching out to a larger audience across states like Uttar Pradesh, Chhattisgarh, Haryana, Madhya Pradesh, Punjab, and Uttarakhand. We are delighted to bring the Tara Jewellers experience to Lucknow and Tara’s entry into new markets is an effort to continue the shift from the unorganized market towards the organized sector.”%% Tara Jewels Ltd, with 17 years of experience in international retail, features affordable luxury collections which are certified quality diamonds by International third party Gem Labs and BIS hallmarked gold. That’s not all; the showroom also offers free gold purity testing and Golden Return Monthly Saving Schemes. Tara Jewellers is also having a special inaugural offer: Making charges as low as Rs 199 on gold jewellery and in addition, upto 20 per cent off on diamonds & labour. The showroom has been designed by the international design consultancy Fitch. It has an inviting warm decor in shades of purple. Spread across approximately 1300 square feet, the showroom will ensure a unique jewellery shopping experience for the city of Lucknow.%% The salient features of the showroom are: Browse Wall: Customers have the opportunity to get up close and personal with the collections and pieces that are showcased on this wall with the pieces displayed vertically for the best browsing experience. Education Wall: A wall dedicated to helping customers understand the finer about diamonds. Various technical aspects such as the 4 Cs, diamond quality ratings etc. are explained to help make a more informed purchase. Open Workshop: Enables customers to see the ‘behind the scenes’ of the craftsmanship and also watch any changes or repairs in utmost transparency. Collections Wall: An extensive wall where different category of jewellery i.e. neckpiece, earring etc are grouped together to form a set for customers to have a better styling option. Consultation Tables: The consultation tables offer customers the chance to sit and have in-depth discussion on their purchase options and get detailed information about the pieces from the trained staff.