After the much successful diamond and wedding jewellery collections, PC Jeweller very enthusiastically presented a new line of jewellery called ‘SPECTRUM’ at all its 39 showrooms across the country. The new collection ‘SPECTRUM’ has been launched, keeping in mind the shift towards light and easy to wear jewellery amongst younger and working population. Inspired by the colours of the rainbow, the designs are engraved with stylish and colourful diamonds and stones cut in trendy shapes and affixed on yellow and white gold metal base. The collection will be available in likes of earrings, bracelets, rings, pendants and pendant sets and will come in the many colours of rainbow ranging through red to violet. PCJ has positioned ‘SPECTRUM’ as casual and affordable jewellery with the price ranging from Rs 10,000 to Rs 1, 20,000.%% Balram Garg, Managing Director, PCJ said, “Jewellery is an inseparable part of a woman who communicates her desires, mood through in various ways, one of which is colours. Every colour that she chooses to wear expresses the mood of the moment and the story behind. We thought of dedicating an entire collection to this versatility which we have named as SPECTRUM. This new collection is vibrant, easy to wear, lively and not so expensive. We have placed this collection at every showroom of ours throughout the country so it will not be limited to any specific cities. We are hoping that our customers will like this new collection as much as they like our other designs.”%% Instead of going by the tradition of launching the jewellery with endorsements, PCJ has launched the collection amidst customers letting them experience the feel and look of the new designs. The jewellery ‘SPECTRUM’ has been launched at the same time, the same day and in the same manner in all the 39 showrooms. In fact, an entire counter has been dedicated to the line, where the collection will be displayed and will be available for the customers to test the looks of the jewellery on them. The jewellery launch was witnessed by a large number of customers and was seeing trying the collection at the showrooms.