On January 1, 2014, Kirtilals, a brand revered by its patrons for quality and trust entered into 75th year in diamond business. To salute and celebrate the journey of the brand since its humble beginning in Coimbatore, Tamil Nadu, the company has launched a unique ad campaign that traces back the rich legacy of the brand and the making of its first diamond belt. A brand known for setting new trends in diamond jewellery, the campaign is yet another effort to distinguish and set a new trend in the campaign too…%% The ad travels back into history to tell the story of Kirtilals first diamond belt. Designed and crafted with utmost passion, the first diamond belt by Kirtilals was worn by yesteryear damsel and late actress Ms. Padmini. Fascinated by the sheer beauty of the design, it is said that the actress had bought the same for herself. The picture of the actress adorned in a diamond waist belt traces the brand’s presence and rich legacy over the years. %% The key aspect of this ad campaign is showcasing its brand legacy by featuring yesteryear actress and bringing back the memoirs of golden era unlike the regular stream of modern campaigns. The company, which started its operations in 1939 with its retail store in Coimbatore, today has 9 showrooms across the country. It is one of the very few diamond brands globally to have a completely integrated chain from selecting rough diamonds at the mines to designing and retailing. It is this uniqueness that sets apart every piece of jewellery from Kirtilals. This ensures that every piece of Kirtilals diamond is high on quality while the design team renders fashion and glamour quotient that sets new trends in the jewellery industry. %% Mr Suraj Shantakumar, Director – Business Strategy, Kirtilals, said, “We are delighted to step in to 2014, the 75th year of our brand and look forward to continue offering quality and trend setting collections to our customers. This campaign is the first in the series of campaigns that have been planned for our 75th year celebrations. We wanted the new campaign to reflect the rich legacy and thank our customers for their continued patronage over the years. Through this campaign, we wanted our customers to relish the glory and the tradition we offer.”