Cricket is not just a game in India but a lot more. With an intention to seek values of sportsmanship, pursuit of excellence, fellowship, competitive spirit, honesty and fairness, NYUZMAKERS CRICKET CHALLENGE with its unusual set of rules enters its 6th year. This tournament is an underarm Cricket Tournament for Jewellery Retailers of Mumbai to meet, play and interact. Beginning from 6th January 2014 to 10th January 2014, it’s an innovative Box-Cricket Tournament which is a fun format with an unusual set of rules that makes it far more interesting than the regular bat and ball game. The event is presented by Femina and co-sponsored by Dharmanandan Diamonds. The Retail Jeweller is the Trade Media Partner along with DNA as Print Partner, BRIGHT as Outdoors Partners and Swarovski Gems as Awards Partner.%% The Cricket Tournament gives 16 of the top retail jewelers of Mumbai an opportunity to compete with each other and achieve honor for their respective stores. Also to enlighten the essential role women play in the jewellery industry not just as an employee but also as a customer, the set of rules demands to have at least two women in a team who will open the innings. Analogous to the rules and women’s role in the jewellery industry, the event was inaugurated in the presence of two lovely women from the film fraternity; Evelyn Sharma, an Indo-German actress who has featured in Yeh Jawaani Hai Deewani and awaiting her upcoming film "Yaariyaan" along with Pooja Salvi, lead actress of Nautanki Saala.%% At the inauguration, Evelyn Sharma said, “Nyuzmakers Cricket Challenge is a fantastic initiative. It’s great to see how women are being acknowledged in an event like this. A cricket challenge between top retail jewellers is a unique concept. What makes it even more fascinating is the fact that the game is not like a regular cricket match. With unusual rules and a unique game format, it’ll be really interesting to see who wins.”%% “I love the fact that women are given so much importance in a game like cricket which people think is just a man’s game. Also getting top retail jewellers on a same platform is something I have not seen before. This is indeed a great initiative”, said Pooja Salvi.%% Navin Sadarangani, proprietor of NYUZ, and Chief Organizer of this tournament professes, “It’s the 6th consecutive year that we have organized a Cricket Challenge. It feels great to see people reciprocating to it with so much enthusiasm that they look forward to this time in the calendar. The event is not only a good way to start the New Year but also a good way for the members of the same industry to interact and compete together for honors for their store.”%% “The tournament is a wonderful way to get people from the same industry on one platform. It not only lets you meet and network with people of the same business but also helps build sportsman spirit. It’s indeed a great way to initiate a New Year,” quotes Piyush Patel of Dharmanandan Diamonds.