While there is no dearth of new and modern designs in the newly inaugurated flagship store of Begani Jewels, what makes them stand apart in the industry is their classic, timeless pieces that are the signature design at the new showroom, aptly inaugurated by Bollywood Diva Sridevi, who herself is an epitome of beauty and grace and is as timeless a gem. %% The new store is located in South Mumbai in one of the posh jewellery shop lanes, Hughes Road on N S Patkar Marg. “Our brand was established 30 years ago and was originally known as Diatex, Dia for diamond and tex for textiles because my father was in the textile business. I have been making goods on order and we only clients on appointments. Our first retail store was opened in 2009 at Parek Market in Opera House Mumbai on the fifth floor. Though it was working well, but it wanst a good idea to have a shop at fifth floor when we were also targeting to have walk in customers. So we moved to Hughes Road and opened our new showroom on the ground floor on October 26, 2012,” says Subodh Begani, owner, Begani Jewels. %% His son, Rohan Begani, who completed his degree in diamond grading in GIA California, joined the business in 2008. A well-equipped and trained Rohan Begani, brought in new trends and ways and successfully convinced his father that retail was the next big thing. “The business then witnessed some major changes in terms of strategy. I helped him create the Brand Begani Jewels, as being my only son he is my only hire. And we intend to take this to greater height,” adds the proud father. %% When asked about the high profile inauguration of his new showroom by the Bollywood queen Sridevi, Subodh Begani says, “Sridevi is the most charismatic celebrity. It’s always a pride and happy moment to share space with her. However, one thing that coincidently was similar between our brand and Sridevi was –the comeback. Like we shifted to Hughes, which could be termed as our come back in retail and Sridevi’s power-packed come back in English Vinglish is already a huge success. Beyond these comparison and coincident, Sridevi is an epitome of feminine grace, beauty and elegance—and with our special range of jewellery, we also intend to enhance the feminine beauty and add to the elegance. This was a sufficient reason why we took pride in inviting Sridevi for the inauguration.”%%

Subodh Begani had already specified that they cater to customers on appointments and therefore each piece of jewellery is as special and exquisite as the customer herself/himself. When asked about the USP of his new store, he says, “Spacing, décor, comfort, and customer care are now-a-days important and inseparable part of any retail store. We also have all kind of facility for the comfort of our customers. However, talking about the Unique Selling Proportion, we would say that making good, high-end jewellery is our USP. We believe that unless we give a good jewellery piece that our customer takes pride in possessing; all our facilities and services will be of no use. So we stress on making a timeless piece of jewellery for every client. We make sure to give highest quality of goods to our customers and a large variety to choose from. Our motto is Crafting Brilliance, and we continue to maintain that irrespective of the customer being a new walk in client or an old loyal client.”%% However, on instance, he did open up and mentioned about various services available at the new store. “Buying jewllery requires a calm and happy mind so that you can take correct decision. We have made sure that comfort of the customer should be the first thing that we offer. Clean bathrooms and a lounge room where our customers can take their time to make decisions, while they check more designs options. We also make sure that all our special jewellery pieces are put on display. In the new showroom, space is not a constraint, we can put most of the special jewellery on display so that our customer can easily choose from a wide range of variety,” he adds. %%

Talking about the market since inauguration, He says, “We opened along with some other showroom and just before the wedding season. So the market has been good and the showroom has garnered good response so far. In fact, first few weeks of the first few weeks were very good. We had a lot of walk in customer and a lot of inquires to as being new on the block everyone was curious to see what we offer. With our new collection and innovative designs, we look forwards to having a good 2013.”%% When quizzed about the designs options at the new store, he emphasised on the fact that, keeping abreast with time, they have brought in new and innovative designs to their collection. “We are ready many new designs in every category- gold, diamond, coloured stones or platinum to welcome the New Year, the new showroom and the festive and wedding season. Though our range of jewellery keeps changing to keep pace with the changing times and change in people’s taste. We keep adding new collections to keep up with the trends in the market, however, we also have our own special collection of classic, timeless pieces,” says the tycoon. %% He concludes the interview with a message, “Business, new designs and customer service has to be perfect always. We not only pledge to deliver the best but we are determined to be loyal to the market and to our clients, who place their faith in us. A business is no fun without little bit of competition so it’s a pleasure working in a market, where many brands come up with innovative design ideas. And, most important, no business is successful without the customers. So, at Begani Jewels, maintaining relationships with customer is the most important thing for us.”%%

While there is no dearth of new and modern designs in the newly inaugurated flagship store of Begani Jewels, what makes them stand apart in the industry is their classic, timeless pieces that are the signature design at the new showroom, aptly inaugurated by Bollywood Diva Sridevi, who herself is an epitome of beauty and grace and is as timeless a gem. %% The new store is located in South Mumbai in one of the posh jewellery shop lanes, Hughes Road on N S Patkar Marg. “Our brand was established 30 years ago and was originally known as Diatex, Dia for diamond and tex for textiles because my father was in the textile business. I have been making goods on order and we only clients on appointments. Our first retail store was opened in 2009 at Parek Market in Opera House Mumbai on the fifth floor. Though it was working well, but it wanst a good idea to have a shop at fifth floor when we were also targeting to have walk in customers. So we moved to Hughes Road and opened our new showroom on the ground floor on October 26, 2012,” says Subodh Begani, owner, Begani Jewels. %% His son, Rohan Begani, who completed his degree in diamond grading in GIA California, joined the business in 2008. A well-equipped and trained Rohan Begani, brought in new trends and ways and successfully convinced his father that retail was the next big thing. “The business then witnessed some major changes in terms of strategy. I helped him create the Brand Begani Jewels, as being my only son he is my only hire. And we intend to take this to greater height,” adds the proud father. %% When asked about the high profile inauguration of his new showroom by the Bollywood queen Sridevi, Subodh Begani says, “Sridevi is the most charismatic celebrity. It’s always a pride and happy moment to share space with her. However, one thing that coincidently was similar between our brand and Sridevi was –the comeback. Like we shifted to Hughes, which could be termed as our come back in retail and Sridevi’s power-packed come back in English Vinglish is already a huge success. Beyond these comparison and coincident, Sridevi is an epitome of feminine grace, beauty and elegance—and with our special range of jewellery, we also intend to enhance the feminine beauty and add to the elegance. This was a sufficient reason why we took pride in inviting Sridevi for the inauguration.”%%

Subodh Begani had already specified that they cater to customers on appointments and therefore each piece of jewellery is as special and exquisite as the customer herself/himself. When asked about the USP of his new store, he says, “Spacing, décor, comfort, and customer care are now-a-days important and inseparable part of any retail store. We also have all kind of facility for the comfort of our customers. However, talking about the Unique Selling Proportion, we would say that making good, high-end jewellery is our USP. We believe that unless we give a good jewellery piece that our customer takes pride in possessing; all our facilities and services will be of no use. So we stress on making a timeless piece of jewellery for every client. We make sure to give highest quality of goods to our customers and a large variety to choose from. Our motto is Crafting Brilliance, and we continue to maintain that irrespective of the customer being a new walk in client or an old loyal client.”%% However, on instance, he did open up and mentioned about various services available at the new store. “Buying jewllery requires a calm and happy mind so that you can take correct decision. We have made sure that comfort of the customer should be the first thing that we offer. Clean bathrooms and a lounge room where our customers can take their time to make decisions, while they check more designs options. We also make sure that all our special jewellery pieces are put on display. In the new showroom, space is not a constraint, we can put most of the special jewellery on display so that our customer can easily choose from a wide range of variety,” he adds. %%

Talking about the market since inauguration, He says, “We opened along with some other showroom and just before the wedding season. So the market has been good and the showroom has garnered good response so far. In fact, first few weeks of the first few weeks were very good. We had a lot of walk in customer and a lot of inquires to as being new on the block everyone was curious to see what we offer. With our new collection and innovative designs, we look forwards to having a good 2013.”%% When quizzed about the designs options at the new store, he emphasised on the fact that, keeping abreast with time, they have brought in new and innovative designs to their collection. “We are ready many new designs in every category- gold, diamond, coloured stones or platinum to welcome the New Year, the new showroom and the festive and wedding season. Though our range of jewellery keeps changing to keep pace with the changing times and change in people’s taste. We keep adding new collections to keep up with the trends in the market, however, we also have our own special collection of classic, timeless pieces,” says the tycoon. %% He concludes the interview with a message, “Business, new designs and customer service has to be perfect always. We not only pledge to deliver the best but we are determined to be loyal to the market and to our clients, who place their faith in us. A business is no fun without little bit of competition so it’s a pleasure working in a market, where many brands come up with innovative design ideas. And, most important, no business is successful without the customers. So, at Begani Jewels, maintaining relationships with customer is the most important thing for us.”%%

While there is no dearth of new and modern designs in the newly inaugurated flagship store of Begani Jewels, what makes them stand apart in the industry is their classic, timeless pieces that are the signature design at the new showroom, aptly inaugurated by Bollywood Diva Sridevi, who herself is an epitome of beauty and grace and is as timeless a gem. %% The new store is located in South Mumbai in one of the posh jewellery shop lanes, Hughes Road on N S Patkar Marg. “Our brand was established 30 years ago and was originally known as Diatex, Dia for diamond and tex for textiles because my father was in the textile business. I have been making goods on order and we only clients on appointments. Our first retail store was opened in 2009 at Parek Market in Opera House Mumbai on the fifth floor. Though it was working well, but it wanst a good idea to have a shop at fifth floor when we were also targeting to have walk in customers. So we moved to Hughes Road and opened our new showroom on the ground floor on October 26, 2012,” says Subodh Begani, owner, Begani Jewels. %% His son, Rohan Begani, who completed his degree in diamond grading in GIA California, joined the business in 2008. A well-equipped and trained Rohan Begani, brought in new trends and ways and successfully convinced his father that retail was the next big thing. “The business then witnessed some major changes in terms of strategy. I helped him create the Brand Begani Jewels, as being my only son he is my only hire. And we intend to take this to greater height,” adds the proud father. %% When asked about the high profile inauguration of his new showroom by the Bollywood queen Sridevi, Subodh Begani says, “Sridevi is the most charismatic celebrity. It’s always a pride and happy moment to share space with her. However, one thing that coincidently was similar between our brand and Sridevi was –the comeback. Like we shifted to Hughes, which could be termed as our come back in retail and Sridevi’s power-packed come back in English Vinglish is already a huge success. Beyond these comparison and coincident, Sridevi is an epitome of feminine grace, beauty and elegance—and with our special range of jewellery, we also intend to enhance the feminine beauty and add to the elegance. This was a sufficient reason why we took pride in inviting Sridevi for the inauguration.”%%

Subodh Begani had already specified that they cater to customers on appointments and therefore each piece of jewellery is as special and exquisite as the customer herself/himself. When asked about the USP of his new store, he says, “Spacing, décor, comfort, and customer care are now-a-days important and inseparable part of any retail store. We also have all kind of facility for the comfort of our customers. However, talking about the Unique Selling Proportion, we would say that making good, high-end jewellery is our USP. We believe that unless we give a good jewellery piece that our customer takes pride in possessing; all our facilities and services will be of no use. So we stress on making a timeless piece of jewellery for every client. We make sure to give highest quality of goods to our customers and a large variety to choose from. Our motto is Crafting Brilliance, and we continue to maintain that irrespective of the customer being a new walk in client or an old loyal client.”%% However, on instance, he did open up and mentioned about various services available at the new store. “Buying jewllery requires a calm and happy mind so that you can take correct decision. We have made sure that comfort of the customer should be the first thing that we offer. Clean bathrooms and a lounge room where our customers can take their time to make decisions, while they check more designs options. We also make sure that all our special jewellery pieces are put on display. In the new showroom, space is not a constraint, we can put most of the special jewellery on display so that our customer can easily choose from a wide range of variety,” he adds. %%

Talking about the market since inauguration, He says, “We opened along with some other showroom and just before the wedding season. So the market has been good and the showroom has garnered good response so far. In fact, first few weeks of the first few weeks were very good. We had a lot of walk in customer and a lot of inquires to as being new on the block everyone was curious to see what we offer. With our new collection and innovative designs, we look forwards to having a good 2013.”%% When quizzed about the designs options at the new store, he emphasised on the fact that, keeping abreast with time, they have brought in new and innovative designs to their collection. “We are ready many new designs in every category- gold, diamond, coloured stones or platinum to welcome the New Year, the new showroom and the festive and wedding season. Though our range of jewellery keeps changing to keep pace with the changing times and change in people’s taste. We keep adding new collections to keep up with the trends in the market, however, we also have our own special collection of classic, timeless pieces,” says the tycoon. %% He concludes the interview with a message, “Business, new designs and customer service has to be perfect always. We not only pledge to deliver the best but we are determined to be loyal to the market and to our clients, who place their faith in us. A business is no fun without little bit of competition so it’s a pleasure working in a market, where many brands come up with innovative design ideas. And, most important, no business is successful without the customers. So, at Begani Jewels, maintaining relationships with customer is the most important thing for us.”%%