In Delhi, a city that takes pride in flaunting their love for glamour and shimmer, most jewellery brands’ dream is to woo the gold and diamond stricken populace, here. In the market replete with big names and variety of designs, it has to be the best to stand out and impress the connoisseurs. With their new flagship showroom in the posh locality of Bank Street, Carol Bagh, known as jewellery hub for the elites, Shreem Jewellers are ready to re-define the market and the customer choice.%% The brand has been wooing the customers with their designs, services and quality since the last 14 years and it was time for it to create some noise, as it geared up to offer something rare and unique to Indian jewellery enthusiasts. %% “Being an independent store, we focused on being full-fledged. So we are into wholesale, manufacturing and retail of diamonds and diamond jewellery. The word Shreem is a Sanskrit word that means ‘Lakshmi’, the Goddess of wealth and prosperity. Shreem is a part of Shivansh Diamond Private Limited, which was started way back in 1996. At Shreem, we deal in all kinds of precious metals and precious stones. In a nut-shell, I would say our new store is one stop solution for all kinds of jewellery desires,” says the proud owner of the Brand, Ashutosh Sharma. %% The recently opened showroom was inaugurated by Bollywood actor Esha Gupta. Talking about the inauguration ceremony, Sharma says, “We had done a shoot with Esha Gupta and she related to the jewellery pieces so well. She is good looking and is a wonderful combination of Indian and western beauty. Our jewellery pieces are just like her grace, timeless and age-proof. She is young and vibrant and younger generation would relate to her. We have a lot to offer to the young generation from both our contemporary and traditional section. Our new collection of jewellery is especially designed for the modern woman and hence the store was inaugurated fittingly by Esha Gupta, who herself symbolises a new-age woman. ” %%

A classic piece for a wedding or a small necklace for a casual occasion, the first exclusive showroom of Shreem Jeweler abodes it all. The showroom is spread over an area of 7000 sq ft and the interiors of the store are at par with their jewellery designs, just as elegant and classy. The five floors of the building have been used strategically, dedicating each floor to a particular segment to ensure devoted and hassle-free services. While the basement is dedicated to wholesale deals, retail selling of gold and silver jewellery is held on the ground and first floor of the building. The second floor is houses tempting solitaires and big stones, while the office including the administration sits on the third floor. %% Speaking about the range of collection in the store and its USP, Sharma says, “Shreem is the essence of glitter, attitude, independence and grace for every woman. We offer complete range in diamond jewellery and our each splendid piece is designed by our skilled in-house trained designers and vigilantly crafted by our jewellery craftsmen. We also customise the jewellery depending on the requirement of the client. The USP of the store is our contemporary designs and the highlight is our newest collection of golden diamonds.” %% Elaborating on this, Sharma says, “We have introduced our first of its kind collection made of golden coloured diamonds which is sure to lure every woman. It is entirely a new concept as India is not much exposed to coloured diamonds. Creating awareness about these diamonds is a must to give it a push in the Indian market. Our offerings and innovative designs will make for an enchanting experience for our clients. We have collections for every occasion of a woman's life as we do not want her to miss a single opportunity to adorn our pieces. We are a ‘one-stop-shop’ for all kind of jewellery. Our range includes best seller affordable gold necklace set, diamond-studded necklace and earrings, gold and diamond pendant-earrings sets. We also have jewellery made out of big stones like diamonds and coloured gemstones." %% Shreem Jeweller houses exquisite and classic timeless pieces made out of precious metals and stones materials like gold, diamond, rubies, emeralds, platinum and coloured diamonds. The store houses collections like—wedding collection, lightweight jewellery, designer jewellery and work-wear designs and classic jewellery pieces for women. It is a combination of delicately-crafted traditional and contemporary designs, made especially for the modern woman. The range includes earnings, neckpieces, bracelets, traditional sets, pendants and more. “From Rajwada jewellery that comprises traditional, intricate and heavy-looking jewellery pieces to cocktail jewellery best suited for all modern occasions, we offer it all to the clients who come with various requirements depending on the occasion and the style,” says Sharma. %%

Talking about the services offered at the store, he says, “Apart from the soothing ambience that immediately puts your senses to peace and helps you focus on your choice and make best decision, we have a whole gamut of services for our clients. Not only do we sell dream like jewellery, but also make sure that each customer is well-aware of what she is buying. We educate them about the quality of material used in the jewellery, we also explain the finer details of the certificate that is issued with jewellery. On diamonds, we offer 100 percent buy-back to customers. When it comes to physical services, we have trained staff to personally attend each customer and make them feel comfortable.” %% When asked about the response during the first two days, he says that the strategy of combining contemporary designs, best materials and feasibility has worked well for the store. “Affordability is an important factor. No matter how good a jewellery piece is, unless it’s affordable for people, it’s of no good use. We have made all our jewellery pieces keeping feasibility and affordability in mind. But we have not compromised on quality to meet the affordability mark. This is primarily the reason why we could register an excellent sale in first two days after inauguration. What we expected to be our target for the week, we achieved more than that in just two days of the opening of the showroom. And it has been an amazing experience serving the clients and giving them best of product and services and see them happy and content,” he adds. %% Further, discussing about the marketing strategy adopted to popularise the store, he explains, “Except for print media, we believe that word-of-mouth publicity is the best way to promote. However, we have invested in advertisements in print media.” %% Wrapping the conversation, he expresses his views on the year 2012 and gives a brief insight on the future plans for the new store, “The year 2012 was not as bad as portrayed. I would call it an average year. An important thing is that the jewellery industry’s target consumer is women and any such industry is not much prone to recession. Moreover it’s a luxury product and it can register low sale but not huge losses. Generally speaking, jewellery industry is considered to be a safe and secure industry that is almost recession proof industry as economic downturn doesn’t affect emotions. And for the year ahead, our products are already in making. As it takes time to create the dream-like jewellery pieces for which we put in our heart and soul in making of each and every piece.” %%

In Delhi, a city that takes pride in flaunting their love for glamour and shimmer, most jewellery brands’ dream is to woo the gold and diamond stricken populace, here. In the market replete with big names and variety of designs, it has to be the best to stand out and impress the connoisseurs. With their new flagship showroom in the posh locality of Bank Street, Carol Bagh, known as jewellery hub for the elites, Shreem Jewellers are ready to re-define the market and the customer choice.%% The brand has been wooing the customers with their designs, services and quality since the last 14 years and it was time for it to create some noise, as it geared up to offer something rare and unique to Indian jewellery enthusiasts. %% “Being an independent store, we focused on being full-fledged. So we are into wholesale, manufacturing and retail of diamonds and diamond jewellery. The word Shreem is a Sanskrit word that means ‘Lakshmi’, the Goddess of wealth and prosperity. Shreem is a part of Shivansh Diamond Private Limited, which was started way back in 1996. At Shreem, we deal in all kinds of precious metals and precious stones. In a nut-shell, I would say our new store is one stop solution for all kinds of jewellery desires,” says the proud owner of the Brand, Ashutosh Sharma. %% The recently opened showroom was inaugurated by Bollywood actor Esha Gupta. Talking about the inauguration ceremony, Sharma says, “We had done a shoot with Esha Gupta and she related to the jewellery pieces so well. She is good looking and is a wonderful combination of Indian and western beauty. Our jewellery pieces are just like her grace, timeless and age-proof. She is young and vibrant and younger generation would relate to her. We have a lot to offer to the young generation from both our contemporary and traditional section. Our new collection of jewellery is especially designed for the modern woman and hence the store was inaugurated fittingly by Esha Gupta, who herself symbolises a new-age woman. ” %%

A classic piece for a wedding or a small necklace for a casual occasion, the first exclusive showroom of Shreem Jeweler abodes it all. The showroom is spread over an area of 7000 sq ft and the interiors of the store are at par with their jewellery designs, just as elegant and classy. The five floors of the building have been used strategically, dedicating each floor to a particular segment to ensure devoted and hassle-free services. While the basement is dedicated to wholesale deals, retail selling of gold and silver jewellery is held on the ground and first floor of the building. The second floor is houses tempting solitaires and big stones, while the office including the administration sits on the third floor. %% Speaking about the range of collection in the store and its USP, Sharma says, “Shreem is the essence of glitter, attitude, independence and grace for every woman. We offer complete range in diamond jewellery and our each splendid piece is designed by our skilled in-house trained designers and vigilantly crafted by our jewellery craftsmen. We also customise the jewellery depending on the requirement of the client. The USP of the store is our contemporary designs and the highlight is our newest collection of golden diamonds.” %% Elaborating on this, Sharma says, “We have introduced our first of its kind collection made of golden coloured diamonds which is sure to lure every woman. It is entirely a new concept as India is not much exposed to coloured diamonds. Creating awareness about these diamonds is a must to give it a push in the Indian market. Our offerings and innovative designs will make for an enchanting experience for our clients. We have collections for every occasion of a woman's life as we do not want her to miss a single opportunity to adorn our pieces. We are a ‘one-stop-shop’ for all kind of jewellery. Our range includes best seller affordable gold necklace set, diamond-studded necklace and earrings, gold and diamond pendant-earrings sets. We also have jewellery made out of big stones like diamonds and coloured gemstones." %% Shreem Jeweller houses exquisite and classic timeless pieces made out of precious metals and stones materials like gold, diamond, rubies, emeralds, platinum and coloured diamonds. The store houses collections like—wedding collection, lightweight jewellery, designer jewellery and work-wear designs and classic jewellery pieces for women. It is a combination of delicately-crafted traditional and contemporary designs, made especially for the modern woman. The range includes earnings, neckpieces, bracelets, traditional sets, pendants and more. “From Rajwada jewellery that comprises traditional, intricate and heavy-looking jewellery pieces to cocktail jewellery best suited for all modern occasions, we offer it all to the clients who come with various requirements depending on the occasion and the style,” says Sharma. %%

Talking about the services offered at the store, he says, “Apart from the soothing ambience that immediately puts your senses to peace and helps you focus on your choice and make best decision, we have a whole gamut of services for our clients. Not only do we sell dream like jewellery, but also make sure that each customer is well-aware of what she is buying. We educate them about the quality of material used in the jewellery, we also explain the finer details of the certificate that is issued with jewellery. On diamonds, we offer 100 percent buy-back to customers. When it comes to physical services, we have trained staff to personally attend each customer and make them feel comfortable.” %% When asked about the response during the first two days, he says that the strategy of combining contemporary designs, best materials and feasibility has worked well for the store. “Affordability is an important factor. No matter how good a jewellery piece is, unless it’s affordable for people, it’s of no good use. We have made all our jewellery pieces keeping feasibility and affordability in mind. But we have not compromised on quality to meet the affordability mark. This is primarily the reason why we could register an excellent sale in first two days after inauguration. What we expected to be our target for the week, we achieved more than that in just two days of the opening of the showroom. And it has been an amazing experience serving the clients and giving them best of product and services and see them happy and content,” he adds. %% Further, discussing about the marketing strategy adopted to popularise the store, he explains, “Except for print media, we believe that word-of-mouth publicity is the best way to promote. However, we have invested in advertisements in print media.” %% Wrapping the conversation, he expresses his views on the year 2012 and gives a brief insight on the future plans for the new store, “The year 2012 was not as bad as portrayed. I would call it an average year. An important thing is that the jewellery industry’s target consumer is women and any such industry is not much prone to recession. Moreover it’s a luxury product and it can register low sale but not huge losses. Generally speaking, jewellery industry is considered to be a safe and secure industry that is almost recession proof industry as economic downturn doesn’t affect emotions. And for the year ahead, our products are already in making. As it takes time to create the dream-like jewellery pieces for which we put in our heart and soul in making of each and every piece.” %%

In Delhi, a city that takes pride in flaunting their love for glamour and shimmer, most jewellery brands’ dream is to woo the gold and diamond stricken populace, here. In the market replete with big names and variety of designs, it has to be the best to stand out and impress the connoisseurs. With their new flagship showroom in the posh locality of Bank Street, Carol Bagh, known as jewellery hub for the elites, Shreem Jewellers are ready to re-define the market and the customer choice.%% The brand has been wooing the customers with their designs, services and quality since the last 14 years and it was time for it to create some noise, as it geared up to offer something rare and unique to Indian jewellery enthusiasts. %% “Being an independent store, we focused on being full-fledged. So we are into wholesale, manufacturing and retail of diamonds and diamond jewellery. The word Shreem is a Sanskrit word that means ‘Lakshmi’, the Goddess of wealth and prosperity. Shreem is a part of Shivansh Diamond Private Limited, which was started way back in 1996. At Shreem, we deal in all kinds of precious metals and precious stones. In a nut-shell, I would say our new store is one stop solution for all kinds of jewellery desires,” says the proud owner of the Brand, Ashutosh Sharma. %% The recently opened showroom was inaugurated by Bollywood actor Esha Gupta. Talking about the inauguration ceremony, Sharma says, “We had done a shoot with Esha Gupta and she related to the jewellery pieces so well. She is good looking and is a wonderful combination of Indian and western beauty. Our jewellery pieces are just like her grace, timeless and age-proof. She is young and vibrant and younger generation would relate to her. We have a lot to offer to the young generation from both our contemporary and traditional section. Our new collection of jewellery is especially designed for the modern woman and hence the store was inaugurated fittingly by Esha Gupta, who herself symbolises a new-age woman. ” %%

A classic piece for a wedding or a small necklace for a casual occasion, the first exclusive showroom of Shreem Jeweler abodes it all. The showroom is spread over an area of 7000 sq ft and the interiors of the store are at par with their jewellery designs, just as elegant and classy. The five floors of the building have been used strategically, dedicating each floor to a particular segment to ensure devoted and hassle-free services. While the basement is dedicated to wholesale deals, retail selling of gold and silver jewellery is held on the ground and first floor of the building. The second floor is houses tempting solitaires and big stones, while the office including the administration sits on the third floor. %% Speaking about the range of collection in the store and its USP, Sharma says, “Shreem is the essence of glitter, attitude, independence and grace for every woman. We offer complete range in diamond jewellery and our each splendid piece is designed by our skilled in-house trained designers and vigilantly crafted by our jewellery craftsmen. We also customise the jewellery depending on the requirement of the client. The USP of the store is our contemporary designs and the highlight is our newest collection of golden diamonds.” %% Elaborating on this, Sharma says, “We have introduced our first of its kind collection made of golden coloured diamonds which is sure to lure every woman. It is entirely a new concept as India is not much exposed to coloured diamonds. Creating awareness about these diamonds is a must to give it a push in the Indian market. Our offerings and innovative designs will make for an enchanting experience for our clients. We have collections for every occasion of a woman's life as we do not want her to miss a single opportunity to adorn our pieces. We are a ‘one-stop-shop’ for all kind of jewellery. Our range includes best seller affordable gold necklace set, diamond-studded necklace and earrings, gold and diamond pendant-earrings sets. We also have jewellery made out of big stones like diamonds and coloured gemstones." %% Shreem Jeweller houses exquisite and classic timeless pieces made out of precious metals and stones materials like gold, diamond, rubies, emeralds, platinum and coloured diamonds. The store houses collections like—wedding collection, lightweight jewellery, designer jewellery and work-wear designs and classic jewellery pieces for women. It is a combination of delicately-crafted traditional and contemporary designs, made especially for the modern woman. The range includes earnings, neckpieces, bracelets, traditional sets, pendants and more. “From Rajwada jewellery that comprises traditional, intricate and heavy-looking jewellery pieces to cocktail jewellery best suited for all modern occasions, we offer it all to the clients who come with various requirements depending on the occasion and the style,” says Sharma. %%

Talking about the services offered at the store, he says, “Apart from the soothing ambience that immediately puts your senses to peace and helps you focus on your choice and make best decision, we have a whole gamut of services for our clients. Not only do we sell dream like jewellery, but also make sure that each customer is well-aware of what she is buying. We educate them about the quality of material used in the jewellery, we also explain the finer details of the certificate that is issued with jewellery. On diamonds, we offer 100 percent buy-back to customers. When it comes to physical services, we have trained staff to personally attend each customer and make them feel comfortable.” %% When asked about the response during the first two days, he says that the strategy of combining contemporary designs, best materials and feasibility has worked well for the store. “Affordability is an important factor. No matter how good a jewellery piece is, unless it’s affordable for people, it’s of no good use. We have made all our jewellery pieces keeping feasibility and affordability in mind. But we have not compromised on quality to meet the affordability mark. This is primarily the reason why we could register an excellent sale in first two days after inauguration. What we expected to be our target for the week, we achieved more than that in just two days of the opening of the showroom. And it has been an amazing experience serving the clients and giving them best of product and services and see them happy and content,” he adds. %% Further, discussing about the marketing strategy adopted to popularise the store, he explains, “Except for print media, we believe that word-of-mouth publicity is the best way to promote. However, we have invested in advertisements in print media.” %% Wrapping the conversation, he expresses his views on the year 2012 and gives a brief insight on the future plans for the new store, “The year 2012 was not as bad as portrayed. I would call it an average year. An important thing is that the jewellery industry’s target consumer is women and any such industry is not much prone to recession. Moreover it’s a luxury product and it can register low sale but not huge losses. Generally speaking, jewellery industry is considered to be a safe and secure industry that is almost recession proof industry as economic downturn doesn’t affect emotions. And for the year ahead, our products are already in making. As it takes time to create the dream-like jewellery pieces for which we put in our heart and soul in making of each and every piece.” %%