New star brand ambassador of Aisshpra Gems & Jewels represents the progressive Indian woman
Aisshpra Gems & Jewels, launched ‘Main Pratha Bhi Hoon, Main Pragati Bhi’ advertisement campaign featuring Yami Gautam Dhar, who represents the progressive Indian women of today. The campaign showcases Yami in an elegant saree where she is adorned with one of Aisshpra’s iconic polki necklace sets from their Nazakat collection. Yami represents the progressive Indian woman who is well educated, broad-minded, and independent on one hand and she is also rooted in her culture and proud of her traditions on the other hand. Just like Yami in this campaign, an Aisshpra woman too is multifaceted. “When I heard the concept of ‘Main Pragati Bhi hoon, Main Pratha Bhi’ by Aisshpra Gems & Jewels, I was instantly convinced that I want to be a part of this initiative. A very simple campaign with a powerful tagline is going to inspire and empower a lot of women in Uttar Pradesh, and I am delighted that I will be a part of this and play a role in empowering these women. I am absolutely delighted to be associated with Aisshpra Gems & Jewels”, said Yami Gautam, actress and muse for Aisshpra Gems & Jewels’ ad campaign. ‘We believe that it is our duty to empower our community in whatever way it is possible and therefore we try to incorporate a social message or call for action in all our initiatives. This unique ad campaign created something that empowers the women around us but did not have a preachy sound, and that's how ‘Main Pragati Bhi hoon, Main Pratha Bhi’ was conceived. We were lucky that we could cast Yami Gautam Dhar for the same as we knew that she will be able to effortlessly play this role for us on this campaign", said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.