Birdhichand Ghanshyamdas, founder of the 100 year old enterprise and the one who set up the original store in Jaipur’s Johari Bazaar was a man of vision and creativity. Though he had several pursuits prior to entering the jewellery trade, it was in this business that his many talents found full expression. Later generations, imbued with the same outlook and passion for beauty and creativity, have kept intact the basic spirit of innovation and technical excellence of the company, while remodeling itself and its products to cater to the consumer of the current times. %% For decades, Birdhichand Ghanshyamdas, or BG Jewellers as it is called by those in the know, has crafted classical jewellery and has earned for itself the reputation of being a luxury jeweller. It was patronised by royalty for over five decades. But from the very beginning, it conducted its business from its Johari Bazaar outlet. A few years back, the new modern India, with its new consumer, and the burgeoning business which had expanded much beyond what the confines of the outlet could contain, led the people behind BG, Nawalkishore Agarwal and his son Yash, to consider shifting to a new showroom, from the old shop. “We had no space to expand,” explains Yash Agarwal, Creative Head of the jewellery house “Also keeping in mind our clientele, we felt we needed a new modern showroom.” %% The hunt for a site befitting its ambitions on MI Road, the arterial causeway of Jaipur. Rakesh Gandhi, architect and interior designer was chosen to design the 4000 sq ft plus showroom. The aim was to create a modern, contemporary and upscale showroom. Accordingly the space was carved out with an idea of giving a spacious and gracious feel. Mezzanine areas with elegant staircases leading up allowed for the lower floor to be kept clutter free. The use of a lot of glass again emphasises the open, airy spacious look and feel of the interiors of the showroom. %% “Beige and brown are the theme colours we have used which are warm colours,” explains Yash. Covered with a dark veneer, the pillars have a wooden appearance. The flooring is of beige and brown tiger onyx. The interiors exude a look of classic elegance. “The idea was to impart a look of ultra modern luxuriousness,” says Yash. “We thought the setting should be modern and comfortable – not traditional – so that the consumer could feel the difference.” %% Separate areas are carved out to house sections for various types of jewellery like jadau, gold jewellery, and diamond jewellery, for ease of viewing. %% For the lighting both halogen and LEDs were used for a combination of general illumination and object illumination. The soft general lighting emphasises the warm, undulating luxury of the showroom while object lighting helps focus on the niches and shelves with the jewellery display.

“One important aspect of the new showroom is that it is very high-tech,” says Yash. “Every aspect is computerised.” So much so, that for example, the safe of the showroom has radio tagging, a system by which all jewellery placed inside the safe is automatically taken stock of and its price is calculated. Also, most importantly, the security systems are very modern and advanced. %% With the setting in place, another important aspect is the personnel manning the showroom, the actual touchpoint for consumers who come to the store. “We have a highly educated staff, including the sales staff,” elucidates Yash. “Amongst our staff we have MBAs, designers from NIFT, people who have done courses from GIA and other institutes.” %% Particular emphasis is placed on training the sales staff – how to greet customers, how to display the jewellery and so on. “We want our customers to feel like royalty – every one of them should be made to feel like a king or queen, and that is how our staff is taught to treat them.” %% In order to meet the present day consumer’s need for transparency and information, the showroom also has a laboratory set up with a microscope to study diamonds. Customer feedback is also stressed and there are systems to collect reactions from customers. %% On the product front, there is continuous work on R & D and product development taking place. The latest collection from Birdhichand Ghanshyamdas, “Adrishya” -- from the Sanskrit word invisible -- is the result of just such a process. The Adrishya collection is the combination of a modern setting technique where the gold is not visible, combined with the traditional kundan-meena style of jewellery making. The result is an interesting collection of jewellery, contemporary in design and appearance but with a hint of the traditional which gives it a special twist and appeal. %% “Presently we are focused on fusion style of jewellery,” says Yash. “For these creations we use different techniques to blend the modern and the traditional. For the Adrishya collection too, the idea was to take Indian traditional craft, which does not find acceptance globally and fuse it with the modern to make it appealing to a wider audience.” Currently, the jeweller has three collections – Noor, the solitaire and high end collection; Hunar, the Kundan Meena collection; and of course Adrishya, the latest fusion collection. Noor is, naturally, the highest priced amongst the three collections, with a Rs. 10 lakh and upward price tag. %% With a vigorous marketing campaign spread over different media like print, internet and social sites as well as through participation in trade shows and by holding private shows, Birdhichand has now become a prominent and established brand both in India and abroad. “We already have an established clientele of HNIs and NRIs, as well as tourists,” says Yash. Now, the plan is to expand out of Jaipur at the national level as well as at the global level. For national expansion the jeweller is open to considering different business models, and is exploring the opportunities. %% Standing on its 100 year old history, Birdhichand Ghanshyamdas Jewellers is poised to make a leap into the future to conquer new horizons based on the vision of creative and technical excellence, and a future forward approach to everything it does.

Birdhichand Ghanshyamdas, founder of the 100 year old enterprise and the one who set up the original store in Jaipur’s Johari Bazaar was a man of vision and creativity. Though he had several pursuits prior to entering the jewellery trade, it was in this business that his many talents found full expression. Later generations, imbued with the same outlook and passion for beauty and creativity, have kept intact the basic spirit of innovation and technical excellence of the company, while remodeling itself and its products to cater to the consumer of the current times. %% For decades, Birdhichand Ghanshyamdas, or BG Jewellers as it is called by those in the know, has crafted classical jewellery and has earned for itself the reputation of being a luxury jeweller. It was patronised by royalty for over five decades. But from the very beginning, it conducted its business from its Johari Bazaar outlet. A few years back, the new modern India, with its new consumer, and the burgeoning business which had expanded much beyond what the confines of the outlet could contain, led the people behind BG, Nawalkishore Agarwal and his son Yash, to consider shifting to a new showroom, from the old shop. “We had no space to expand,” explains Yash Agarwal, Creative Head of the jewellery house “Also keeping in mind our clientele, we felt we needed a new modern showroom.” %% The hunt for a site befitting its ambitions on MI Road, the arterial causeway of Jaipur. Rakesh Gandhi, architect and interior designer was chosen to design the 4000 sq ft plus showroom. The aim was to create a modern, contemporary and upscale showroom. Accordingly the space was carved out with an idea of giving a spacious and gracious feel. Mezzanine areas with elegant staircases leading up allowed for the lower floor to be kept clutter free. The use of a lot of glass again emphasises the open, airy spacious look and feel of the interiors of the showroom. %% “Beige and brown are the theme colours we have used which are warm colours,” explains Yash. Covered with a dark veneer, the pillars have a wooden appearance. The flooring is of beige and brown tiger onyx. The interiors exude a look of classic elegance. “The idea was to impart a look of ultra modern luxuriousness,” says Yash. “We thought the setting should be modern and comfortable – not traditional – so that the consumer could feel the difference.” %% Separate areas are carved out to house sections for various types of jewellery like jadau, gold jewellery, and diamond jewellery, for ease of viewing. %% For the lighting both halogen and LEDs were used for a combination of general illumination and object illumination. The soft general lighting emphasises the warm, undulating luxury of the showroom while object lighting helps focus on the niches and shelves with the jewellery display.

“One important aspect of the new showroom is that it is very high-tech,” says Yash. “Every aspect is computerised.” So much so, that for example, the safe of the showroom has radio tagging, a system by which all jewellery placed inside the safe is automatically taken stock of and its price is calculated. Also, most importantly, the security systems are very modern and advanced. %% With the setting in place, another important aspect is the personnel manning the showroom, the actual touchpoint for consumers who come to the store. “We have a highly educated staff, including the sales staff,” elucidates Yash. “Amongst our staff we have MBAs, designers from NIFT, people who have done courses from GIA and other institutes.” %% Particular emphasis is placed on training the sales staff – how to greet customers, how to display the jewellery and so on. “We want our customers to feel like royalty – every one of them should be made to feel like a king or queen, and that is how our staff is taught to treat them.” %% In order to meet the present day consumer’s need for transparency and information, the showroom also has a laboratory set up with a microscope to study diamonds. Customer feedback is also stressed and there are systems to collect reactions from customers. %% On the product front, there is continuous work on R & D and product development taking place. The latest collection from Birdhichand Ghanshyamdas, “Adrishya” -- from the Sanskrit word invisible -- is the result of just such a process. The Adrishya collection is the combination of a modern setting technique where the gold is not visible, combined with the traditional kundan-meena style of jewellery making. The result is an interesting collection of jewellery, contemporary in design and appearance but with a hint of the traditional which gives it a special twist and appeal. %% “Presently we are focused on fusion style of jewellery,” says Yash. “For these creations we use different techniques to blend the modern and the traditional. For the Adrishya collection too, the idea was to take Indian traditional craft, which does not find acceptance globally and fuse it with the modern to make it appealing to a wider audience.” Currently, the jeweller has three collections – Noor, the solitaire and high end collection; Hunar, the Kundan Meena collection; and of course Adrishya, the latest fusion collection. Noor is, naturally, the highest priced amongst the three collections, with a Rs. 10 lakh and upward price tag. %% With a vigorous marketing campaign spread over different media like print, internet and social sites as well as through participation in trade shows and by holding private shows, Birdhichand has now become a prominent and established brand both in India and abroad. “We already have an established clientele of HNIs and NRIs, as well as tourists,” says Yash. Now, the plan is to expand out of Jaipur at the national level as well as at the global level. For national expansion the jeweller is open to considering different business models, and is exploring the opportunities. %% Standing on its 100 year old history, Birdhichand Ghanshyamdas Jewellers is poised to make a leap into the future to conquer new horizons based on the vision of creative and technical excellence, and a future forward approach to everything it does.

Birdhichand Ghanshyamdas, founder of the 100 year old enterprise and the one who set up the original store in Jaipur’s Johari Bazaar was a man of vision and creativity. Though he had several pursuits prior to entering the jewellery trade, it was in this business that his many talents found full expression. Later generations, imbued with the same outlook and passion for beauty and creativity, have kept intact the basic spirit of innovation and technical excellence of the company, while remodeling itself and its products to cater to the consumer of the current times. %% For decades, Birdhichand Ghanshyamdas, or BG Jewellers as it is called by those in the know, has crafted classical jewellery and has earned for itself the reputation of being a luxury jeweller. It was patronised by royalty for over five decades. But from the very beginning, it conducted its business from its Johari Bazaar outlet. A few years back, the new modern India, with its new consumer, and the burgeoning business which had expanded much beyond what the confines of the outlet could contain, led the people behind BG, Nawalkishore Agarwal and his son Yash, to consider shifting to a new showroom, from the old shop. “We had no space to expand,” explains Yash Agarwal, Creative Head of the jewellery house “Also keeping in mind our clientele, we felt we needed a new modern showroom.” %% The hunt for a site befitting its ambitions on MI Road, the arterial causeway of Jaipur. Rakesh Gandhi, architect and interior designer was chosen to design the 4000 sq ft plus showroom. The aim was to create a modern, contemporary and upscale showroom. Accordingly the space was carved out with an idea of giving a spacious and gracious feel. Mezzanine areas with elegant staircases leading up allowed for the lower floor to be kept clutter free. The use of a lot of glass again emphasises the open, airy spacious look and feel of the interiors of the showroom. %% “Beige and brown are the theme colours we have used which are warm colours,” explains Yash. Covered with a dark veneer, the pillars have a wooden appearance. The flooring is of beige and brown tiger onyx. The interiors exude a look of classic elegance. “The idea was to impart a look of ultra modern luxuriousness,” says Yash. “We thought the setting should be modern and comfortable – not traditional – so that the consumer could feel the difference.” %% Separate areas are carved out to house sections for various types of jewellery like jadau, gold jewellery, and diamond jewellery, for ease of viewing. %% For the lighting both halogen and LEDs were used for a combination of general illumination and object illumination. The soft general lighting emphasises the warm, undulating luxury of the showroom while object lighting helps focus on the niches and shelves with the jewellery display.

“One important aspect of the new showroom is that it is very high-tech,” says Yash. “Every aspect is computerised.” So much so, that for example, the safe of the showroom has radio tagging, a system by which all jewellery placed inside the safe is automatically taken stock of and its price is calculated. Also, most importantly, the security systems are very modern and advanced. %% With the setting in place, another important aspect is the personnel manning the showroom, the actual touchpoint for consumers who come to the store. “We have a highly educated staff, including the sales staff,” elucidates Yash. “Amongst our staff we have MBAs, designers from NIFT, people who have done courses from GIA and other institutes.” %% Particular emphasis is placed on training the sales staff – how to greet customers, how to display the jewellery and so on. “We want our customers to feel like royalty – every one of them should be made to feel like a king or queen, and that is how our staff is taught to treat them.” %% In order to meet the present day consumer’s need for transparency and information, the showroom also has a laboratory set up with a microscope to study diamonds. Customer feedback is also stressed and there are systems to collect reactions from customers. %% On the product front, there is continuous work on R & D and product development taking place. The latest collection from Birdhichand Ghanshyamdas, “Adrishya” -- from the Sanskrit word invisible -- is the result of just such a process. The Adrishya collection is the combination of a modern setting technique where the gold is not visible, combined with the traditional kundan-meena style of jewellery making. The result is an interesting collection of jewellery, contemporary in design and appearance but with a hint of the traditional which gives it a special twist and appeal. %% “Presently we are focused on fusion style of jewellery,” says Yash. “For these creations we use different techniques to blend the modern and the traditional. For the Adrishya collection too, the idea was to take Indian traditional craft, which does not find acceptance globally and fuse it with the modern to make it appealing to a wider audience.” Currently, the jeweller has three collections – Noor, the solitaire and high end collection; Hunar, the Kundan Meena collection; and of course Adrishya, the latest fusion collection. Noor is, naturally, the highest priced amongst the three collections, with a Rs. 10 lakh and upward price tag. %% With a vigorous marketing campaign spread over different media like print, internet and social sites as well as through participation in trade shows and by holding private shows, Birdhichand has now become a prominent and established brand both in India and abroad. “We already have an established clientele of HNIs and NRIs, as well as tourists,” says Yash. Now, the plan is to expand out of Jaipur at the national level as well as at the global level. For national expansion the jeweller is open to considering different business models, and is exploring the opportunities. %% Standing on its 100 year old history, Birdhichand Ghanshyamdas Jewellers is poised to make a leap into the future to conquer new horizons based on the vision of creative and technical excellence, and a future forward approach to everything it does.

Birdhichand Ghanshyamdas, founder of the 100 year old enterprise and the one who set up the original store in Jaipur’s Johari Bazaar was a man of vision and creativity. Though he had several pursuits prior to entering the jewellery trade, it was in this business that his many talents found full expression. Later generations, imbued with the same outlook and passion for beauty and creativity, have kept intact the basic spirit of innovation and technical excellence of the company, while remodeling itself and its products to cater to the consumer of the current times. %% For decades, Birdhichand Ghanshyamdas, or BG Jewellers as it is called by those in the know, has crafted classical jewellery and has earned for itself the reputation of being a luxury jeweller. It was patronised by royalty for over five decades. But from the very beginning, it conducted its business from its Johari Bazaar outlet. A few years back, the new modern India, with its new consumer, and the burgeoning business which had expanded much beyond what the confines of the outlet could contain, led the people behind BG, Nawalkishore Agarwal and his son Yash, to consider shifting to a new showroom, from the old shop. “We had no space to expand,” explains Yash Agarwal, Creative Head of the jewellery house “Also keeping in mind our clientele, we felt we needed a new modern showroom.” %% The hunt for a site befitting its ambitions on MI Road, the arterial causeway of Jaipur. Rakesh Gandhi, architect and interior designer was chosen to design the 4000 sq ft plus showroom. The aim was to create a modern, contemporary and upscale showroom. Accordingly the space was carved out with an idea of giving a spacious and gracious feel. Mezzanine areas with elegant staircases leading up allowed for the lower floor to be kept clutter free. The use of a lot of glass again emphasises the open, airy spacious look and feel of the interiors of the showroom. %% “Beige and brown are the theme colours we have used which are warm colours,” explains Yash. Covered with a dark veneer, the pillars have a wooden appearance. The flooring is of beige and brown tiger onyx. The interiors exude a look of classic elegance. “The idea was to impart a look of ultra modern luxuriousness,” says Yash. “We thought the setting should be modern and comfortable – not traditional – so that the consumer could feel the difference.” %% Separate areas are carved out to house sections for various types of jewellery like jadau, gold jewellery, and diamond jewellery, for ease of viewing. %% For the lighting both halogen and LEDs were used for a combination of general illumination and object illumination. The soft general lighting emphasises the warm, undulating luxury of the showroom while object lighting helps focus on the niches and shelves with the jewellery display.

“One important aspect of the new showroom is that it is very high-tech,” says Yash. “Every aspect is computerised.” So much so, that for example, the safe of the showroom has radio tagging, a system by which all jewellery placed inside the safe is automatically taken stock of and its price is calculated. Also, most importantly, the security systems are very modern and advanced. %% With the setting in place, another important aspect is the personnel manning the showroom, the actual touchpoint for consumers who come to the store. “We have a highly educated staff, including the sales staff,” elucidates Yash. “Amongst our staff we have MBAs, designers from NIFT, people who have done courses from GIA and other institutes.” %% Particular emphasis is placed on training the sales staff – how to greet customers, how to display the jewellery and so on. “We want our customers to feel like royalty – every one of them should be made to feel like a king or queen, and that is how our staff is taught to treat them.” %% In order to meet the present day consumer’s need for transparency and information, the showroom also has a laboratory set up with a microscope to study diamonds. Customer feedback is also stressed and there are systems to collect reactions from customers. %% On the product front, there is continuous work on R & D and product development taking place. The latest collection from Birdhichand Ghanshyamdas, “Adrishya” -- from the Sanskrit word invisible -- is the result of just such a process. The Adrishya collection is the combination of a modern setting technique where the gold is not visible, combined with the traditional kundan-meena style of jewellery making. The result is an interesting collection of jewellery, contemporary in design and appearance but with a hint of the traditional which gives it a special twist and appeal. %% “Presently we are focused on fusion style of jewellery,” says Yash. “For these creations we use different techniques to blend the modern and the traditional. For the Adrishya collection too, the idea was to take Indian traditional craft, which does not find acceptance globally and fuse it with the modern to make it appealing to a wider audience.” Currently, the jeweller has three collections – Noor, the solitaire and high end collection; Hunar, the Kundan Meena collection; and of course Adrishya, the latest fusion collection. Noor is, naturally, the highest priced amongst the three collections, with a Rs. 10 lakh and upward price tag. %% With a vigorous marketing campaign spread over different media like print, internet and social sites as well as through participation in trade shows and by holding private shows, Birdhichand has now become a prominent and established brand both in India and abroad. “We already have an established clientele of HNIs and NRIs, as well as tourists,” says Yash. Now, the plan is to expand out of Jaipur at the national level as well as at the global level. For national expansion the jeweller is open to considering different business models, and is exploring the opportunities. %% Standing on its 100 year old history, Birdhichand Ghanshyamdas Jewellers is poised to make a leap into the future to conquer new horizons based on the vision of creative and technical excellence, and a future forward approach to everything it does.