Platinum Guild India’s Men of Platinum recently aired a special show with cricketing star KL Rahul, titled ‘The League of Platinum Men’. The series aired on Disney + Hotstar October 22nd onwards.

The six-part miniseries, hosted by Archana Vijayan, featured candid conversations with KL Rahul. Offering a glimpse into the values that define KL Rahul and the men who have inspired him through their moments of truth. He spoke about cricketing heroes who are known not only for their cricketing prowess but also their demonstration of character, both on and off the pitch.  Rahul narrated instances where actions spoke louder than words, where players like Virat Kohli, Chris Gayle, Anil Kumble, Rahul Dravid made choices that displayed rare values making them a part of cricketing history forever.

Rahul shared his thoughts on the content initiative, saying, “Showcasing my League of Platinum Men, who have inspired and shaped my personal and professional journey through the choices they made, was an exciting prospect. Every day on the field is a new day with new challenges, and decisions, even the tough ones, have to sometimes be made within split seconds. It is in those crucial moments that our characters are tested. I have always been drawn to platinum. Men of Platinum, the brand, truly embodies the tenacity of a rare character, and the jewellery makes a bold statement while being minimalistic.”

Sujala Martis, Director, Consumer Marketing, Platinum Guild International – India, said, “Men of Platinum the brand is based on the creation of an enduring icon, men of character, those who embody the exemplary values that platinum stands for. Every cricketer is a Man of Platinum by virtue of what it takes to play in the spirit of the game. Thus, creating that perfect synergy between the brand and the world of cricket. This association with KL Rahul helped bring alive the connect in values as he shared stories of cricketing heroes who have inspired him and form his League of Platinum Men. As a short format mini-series, we thought it was a great way to truly bring out the brand narrative”

“We are beyond thrilled to bring the idea of League of Platinum Men to life. The series highlights rare qualities exhibited by men in their personal and professional life, and they inspire us too. The League of Platinum Men brought out the brand ethos in a very minimal, yet extremely inspiring, fashion, making it seamless with the brand offering”, said Karthik Nagarajan, Chief Content Officer, Wavemaker India.