NAC Jewellers has opened a showroom dedicated purely to Stylori Silver, its dedicated silver jewellery products.

Stylori Silver was initially conceptualized as a brand to be sold only online. However, seeing the response to it, NAC decided to set up a physical store as well for the brand.

The store was inaugurated on March 7, 2022, by Padma Bhushan awardee Dr Sudha Ragunathan.

The two-storey showroom, situated on the bustling North Mada street in Mylapore, houses over 10,000 pieces of silver jewellery, along with exclusive silver articles and gifts. From dainty silver pieces to complete bridal sets, oxidised silver jewellery and edgy couture silver pieces, the store promises to cater to a variety of tastes.

The launch ceremony was followed by the first edition of the Shining Silver Star Awards 2022, an annual event set up to recognise and felicitate women achievers who have risen against odds to excel in their respective fields.

According to a company spokesperson, “NAC Jewellers is a legacy brand of handcrafted fine jewellery established in Chennai in 1973. What began as a small store in Mylapore soon flourished into a robust business and NAC became a household name in Chennai. Now Stylori Silver is all set to change the face of silver shopping in Mylapore.”