Tholasi Jewels, one of the most trusted jewellers and strong believers of innovation have partnered with Forevermark, the diamond brand from the De Beers Group, to exclusively launch the brand at their store in Mysuru. While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Tholasi Jewels provides certified jewellery and trusted services to its customers. The synergy of these two brands has brought about an ideal collaboration to offer hallmark diamond jewellery that comes with a unique inscription, assuring you that they are the world’s most carefully selected diamonds.

To highlight the exquisite collection, a fashion show was held for the esteemed customers of Tholasi Jewels. Models walked the ramp in stunning Forevermark collections including the popular Traditional Setting and the Tribute Collection at their store today. Speaking on the occasion, Tilak Tholasi, Managing Partner, Tholasi Jewels said, “It gives us immense pleasure to have associated with Forevermark – the diamond expert that offers the best quality of diamonds to its partners. Due to their stringent selection process, less than 1% of the world’s diamonds are eligible to become Forevermark diamonds. Using their diamonds in our designs not only enhances the jewellery but also reinstates the trust that customers have on us.”

Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associate with Tholasi Jewels, one of the most trusted brands in Mysuru. Tholasi Jewels evokes trust, exquisite craftsmanship and innovative jewellery designs. Forevermark only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. The beauty of the association is that we share similar brand value and ethos. We look forward to a long-standing relationship with them.”

At Tholasi Jewels, Forevermark had created a special black room enclosure where a beautiful Forevermark diamond was on display. A special laser light passed through the centre of this spectacular diamond displayed its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers could witness this magnificence as the light refracted through the diamond in a multitude of colours making for a stunning visual spectacle. It was truly an unforgettable experience for Tholasi Jewels clients in Mysore.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.