Uttar Pradesh’s Leading Jewellery brand, Aisshpra Gems and Jewels launches a #GoSwadeshi Campaign, an initiative that aims at 'swadeshikasamman' that is preserving and respecting Indian enterprises. The current Global Pandemic Covid19 is going to impact a lot of Indian businesses and individuals. During exceptional circumstances like this, the brand appeals every Indian to come forward and support each other by buying Swadeshi goods and services.

The #goswadeshi campaign intents at making the patrons understand that it is important to have #SamaykiPehchan and is #AajkiNeed to buy only Swadeshi and if we do so, not only India will survive the crisis but may also emerge as a self-sufficient Global Power.  

Aisshpra Gems and Jewels, being aware of their corporate social responsibilities comes forward in order to do their bit showing their support to swadeshi goods and encouraging the patrons to buy the same.

In this tough time that our country is facing today, The Campaign is dedicated to Promote buying of Indian goods to help our country cope up its losses economically.

The campaign is promoted with tagline as #AAJKINEED highlighting the fact that it is the today’s need to show support to our country being a responsible citizen of it.

In past as well, the brand has always come forward under their CSR wing Aisshpra Foundation to support the community during times of distress. Be it painting the graphiti walls to beautify the city or coming forward to provide rescue packages to flood victims during the Gorakhpur floods, the brand has played its role in the society as an ideal and inspiration.

"This pandemic has affected everybody and has left its impact on the country putting it in crisis. Our country is trying hard to protect us whilst making sure we don’t face any difficulties with the daily necessities and essentialities. It is also our duty to give it back, firstly making sure that we stay home and secondly by buying only Indian goods to help support our country economically. We hope that the lockdown helps India contain the virus and things go back to normal soon," said Atul Saraf, Director, Aisshpra Gems and Jewels.