To augment the glory of the festive week Dassani Brothers launch its most prestigious jewellery collection, the Swarna Collection. This ensemble of jewellery is designed and handcrafted by skilled designers and artisans of Dassani Brothers. This collection is an inspiration from the timeless traditions of India and the jewellery is crafted in 22kt and 18kt gold. The jewellery pieces are embellished with syndicate quality uncut diamonds (Polki), round brilliant cut diamonds, Emerald Mani, Ruby mani, Russian emerald mani and cultured pearls. The very detailed carving on gold enhances the beauty of these pieces. The collection comprises jewellery pieces like gold necklaces, earrings and bangles and is available on the online store of Dassani Brothers along with customized options.

Festivals and celebrations are an important part of our lives which bring joy not only to our homes but the energy of the festivals enhances the beauty of the whole town, especially during Diwali week. Dhanteras and Diwali are two auspicious festivals on which the Goddess of wealth and prosperity, Laxmi Ji is worshipped and it is believed that seeking her blessings will bring wealth to the house. Also, buying and gifting gold jewellery is considered a sign of good luck, during this week. Commenting on the launch Sumit Dassani, Partner at Dassani Brothers said, “Gold jewellery doesn’t only enhance the beauty of one’s appearance but it is believed as a tradition to invest in gold jewellery that brings prosperity to our lives. Faith and belief make the festive vibes purer and that is what encouraged us to come up with such a collection to embrace our culture.” The Swarna collection is exclusively available on www.dassanibrothers.com.