Senco Gold, a jewellery player based in Kolkata, plans to make its third attempt at filing papers with the Securities and Exchange Board of India (SEBI) for an IPO worth Rs 400 crore. The IPO will be listed on the NSE and BSE, with Rs 265 crore as a fresh issue and Rs 135 crore as an Offer for Sale (OFS).

The funds raised will be used for working capital requirements, expanding the company's presence in north India, and growing the diamond jewellery business. Senco Gold, known for its dominance in Kolkata and eastern India, operates 75 stores and 61 franchise outlets across 96 cities in 13 states and union territories. The company had previously attempted IPOs in 2018 and 2022, but failed to raise funds, leading to a reduction in the current offer size.

With a focus on manufacturing and selling gold, diamond, silver, platinum, and precious and semi-precious stone jewellery under the "Senco Gold & Diamonds" brand, the company generates about 85% of its revenue from gold jewellery and 10% from diamond jewellery. While West Bengal contributes the most to its revenue, efforts to expand outside the state have reduced geographical concentration. In FY22-23, the company reported a revenue of Rs 4,075.56 crore and a profit after tax of Rs 160.91 crore, showcasing its growth and financial performance.