MGD currently has an extensive retail presence of 320 showrooms in India, the UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Malaysia, Singapore, the US and the UK.

The new showroom in the East Shopping Centre on Green Street, was inaugurated by Lyn Brown, member of parliament for West Ham and shadow minister for foreign, Commonwealth and development affairs, in the presence of Malabar Group vice chairman Abdul Salam K P, MGD International Operations managing director Shamlal Ahamed, head of manufacturing Faisal A K and other senior officials.

Malabar Group chairman M P Ahammed, said: “We are immensely proud to launch our inaugural showroom in Europe, in London. What began as a single jewellery showroom in 1993 has now grown into an expansive global enterprise spanning 11 countries. Our dedication to delivering an exceptional jewellery shopping experience, encompassing top-quality products and exemplary service, has been the driving force behind our ascent as the premier Indian international jewellery retailer. As we mark the 30th anniversary of Malabar Gold & Diamonds, we are one step closer to our dream of being crowned as the world’s largest jewellery retailer.

"We express heartfelt appreciation to our customers, shareholders, team members, and associates for their invaluable support throughout the years, as they have been an integral part of our journey.”

The showroom in London, will house a wide collection of gold, diamond and precious gem jewellery in addition to exclusive brands and collections curated by MGD from over 15 countries. The new store will also showcase an extensive collection of bridal jewellery, alongside a wide range of options for occasional wear, daily wear and office wear.

“The persistent demand from our customers for a physical presence in Europe has led us to establish our presence in the region as a priority. In addition to crafting a unique experience for jewellery lovers in London, we also aim to leverage our experience of adorning over 10mn brides to redefine and make bridal jewellery shopping more accessible and convenient in Europe,”commented Shamlal Ahamed.

“Upholding the motto of ‘Make in India; Market to the world’, Malabar Gold & Diamonds has been instrumental in the proliferation of Indian jewellery at the global stage; crafting, promoting, and selling jewellery that is an intersection of Indian art, heritage, culture and tradition to a global audience. Our expansion into the United Kingdom signifies a significant step in this direction. The ambitious and exciting plans that we have laid out for the future include strengthening our retail presence in existing markets, as well as expansion into new markets such as Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand,” added Abdul Salam K P.