PNG Jewellers, unveiled its new campaign “LiteStyle” for light weight jewellery this February. The collections will be available at all PNG Jewellers stores in India. Lightweight jewellery holds profound significance for the mobile working woman, becoming more than just a fashion accessory. It transforms into a wearable representation of her lifestyle and values. In the dynamic world of career-driven individuals, where every day presents new challenges, LiteStyle by PNG Jewellers is symbolic of the ease and adaptability required in her daily routine. For the working woman, every accessory she wears is a subtle expression of her identity and style. LiteStyle allows her to seamlessly transition from professional meetings to after-work events or social gatherings without the burden of heavy adornments. The designs, while intricate and elegant, do not compromise on comfort, allowing her to move with agility and confidence throughout the day. As she navigates her professional journey, LiteStyle becomes a constant, subtle reminder of her individuality, empowering her to embrace both her personal and professional roles with grace and poise.

The campaign focuses on capturing the essence of women who are not just setting goals for themselves but also navigating their daily routines with grace. LiteStyle's light weight 22KT and 18KT gold and diamond pieces are designed to complement the dynamic lifestyle of the contemporary woman, ensuring that each piece becomes a cherished companion, effortlessly transitioning from office to evening engagements.

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers added “As we introduce LiteStyle by PNG Jewellers, we celebrate not just the beauty of jewellery but the strength and independence of women all around us. LiteStyle, introduces a range of ornaments that understand and celebrate the multifaceted lives of women, offering a symbol of their resilience and versatility. We are proud to present this collection across all our stores in India and hope that it will find resonance with every single woman out there, moving the world one day at a time!”

As a token of love and appreciation, Litestyle by PNG Jewellers is offering exclusive launch offers for their customers that will give their customers upto 20% off on Gold Jewellery making charges and a flat 50% off on Diamond jewellery making charges! Product range starts at 9,999/- only!