Platinum Guild International (PGI)-India proudly announces the launch of its esteemed flagship event, the 7th edition of the Platinum Buyer-Seller Meet, scheduled for July 4th and 5th, 2024. This premier event will convene 16 official platinum jewellery manufacturers alongside key figures from the retail jewellery sector under the PGI programme. Renowned for its commitment to design excellence and innovation, this annual gathering continues to serve as a pivotal platform for PGI partners to advance their platinum jewellery businesses.

This year’s edition focuses on fostering sustained demand for platinum jewellery while fortifying both new and existing partnerships. Highlighting PGI's flagship branded categories such as Platinum Love Bands, Platinum Evara, and Men of Platinum, the event will feature a dynamic marketing programme aimed at driving seasonal demand through innovative strategies, expanded occasions, and enhanced consumer engagement.

The Platinum Buyer-Seller Meet provides a strategic avenue for manufacturers to showcase new design collections across these three branded categories. Additionally, this year promises expanded business opportunities for retailers through product innovation and novel concepts. By aligning with PGI’s vision of stimulating consumer demand and identifying new growth avenues for platinum jewellery, the event underscores its pivotal role in shaping the industry landscape.

Reflecting on the event's significance, Vaishali Banerjee, Managing Director of Platinum Guild International-India, remarked, “The Platinum Buyer-Seller Meet represents our steadfast commitment to fostering the growth and prominence of platinum jewellery in India. This year, our focus on innovation, both in product development and marketing strategies, reinforces platinum's allure among discerning consumers. We eagerly anticipate the collaborative energy and business synergies that this event will ignite.”

Participants like Rajesh Kalyanaraman from Kalyan Jewellers expressed enthusiasm about exploring fresh designs and stocking up on pieces that resonate with evolving consumer preferences. Other industry leaders, including Dipu Mehta of ORRA and Suvankar Sen from Senco Gold & Diamonds, also anticipate leveraging the platform to expand their market presence and cater to diverse consumer segments.

The success of the 2023 Platinum Buyer-Seller Meet underscores its role in driving sales and capturing evolving consumer trends, particularly during peak wedding and festive seasons. Leading manufacturers showcased a diverse range of contemporary platinum jewellery designs across core categories, underscoring the industry's adaptability to changing global dynamics.