PNGS, renowned as one of India’s premier jewellery brands, proudly unveils its latest masterpiece: the 'New Monsoon Collection,' featuring Marathi star Vaidehi Parshurami. This exquisite collection offers a fusion of tradition and modernity, catering to both rural and urban markets with its diverse appeal.

Crafted with intricate detailing, the traditional gold designs cater specifically to rural sensibilities, celebrating cultural heritage through hoardings and outdoor campaigns in rural regions.

For urban clientele, PNGS presents two captivating collections. The first dazzles with colorful stones, infusing contemporary flair into every piece. The second, adorned with elegant red stones and offering a chic layered aesthetic, promises sophistication for any occasion. Both collections will prominently feature in PNGS’ digital and outdoor campaigns across urban areas, available in all PNGS stores and online platforms.

Aditya Modak, PNGS's CFO and COO, expressed excitement about the collection, stating, "The New Monsoon Collection blends timeless allure with modern appeal. With Vaidehi Parshurami as our ambassador, we’re confident this collection will captivate a wide audience, offering something unique for everyone."

Vaidehi Parshurami, celebrated for her roles in Marathi cinema and a prominent figure with over 736K Instagram followers, embodies the essence of this new collection. Her association with PNGS promises to amplify visibility and engagement, adding prestige to the launch.

PNGS continues to enhance customer experience with advanced CRM solutions and pioneering technologies like the Karatmeter, ensuring transparency in every purchase. With a robust performance in 2023, achieving a turnover of Rs 10,000 crore, PNGS aims for a 12% revenue increase in fiscal year 2025, driven by expansion efforts and digital growth initiatives.