Isha Ambani, Director of Reliance Retail Ventures Limited (RRVL), has unveiled the company's strategic move into the luxury jewellery sector, signalling a major expansion into a new and competitive market. Ambani emphasized that RRVL’s entry into this space would focus on delivering a meticulously curated, design-centric experience, setting the stage for Reliance Retail to become a formidable player in the luxury segment. In addition to luxury jewellery, the company is also eyeing opportunities in fashion jewellery and accessories, aiming to diversify its offerings and reach a broader audience.

Reliance Retail’s success in the fashion industry has been marked by impressive growth across its homegrown brands. Avaasa, Netplay, and DNMX each recorded annual sales exceeding Rs 2,000 crore in the previous fiscal year, while John Players and Teamspirit crossed the Rs 1,000 crore mark. To sustain this momentum, RRVL has established 18 domestic and three international design centres, ensuring that their products resonate with local tastes and trends.

Ajio, Reliance Retail’s flagship online fashion platform, continues to lead the market, with 85% of its sales coming from repeat customers. Ambani also highlighted new partnerships with global fashion giants ASOS and Shein, which are set to bring the latest global trends to Indian consumers, further strengthening Ajio’s position as a top fashion destination.

In the grocery sector, Ambani underlined Reliance Retail’s dominant position as the largest and fastest-growing retailer in the country, expanding at a rate 2.5 times faster than the overall modern trade market. The company’s rapid growth is particularly notable in smaller towns, which now account for more than two-thirds of new store openings. In urban centres, Reliance Retail is enhancing its premium offerings through the expansion of Fresh Signature and Freshpik formats, while leveraging its vast network of Smart Points in over 1,300 cities to bolster its e-commerce operations.

The company is also scaling up Milkbasket, its grocery delivery service, to tap into new regions and optimize its existing supply chain. The past year also saw the successful relaunch of iconic brands like Campa, Lotus Chocolates, and Sosyo, which have quickly gained traction in the market.

Reliance Retail’s extensive network of stores attracted over a billion footfalls last year, resulting in more than 1.25 billion transactions across various channels. The company’s registered customer base now exceeds 300 million, nearly matching the population of the United States. RRVL added 1,840 new stores during the fiscal year, bringing its total to 18,836 stores, encompassing a retail space of 79 million square feet. Additionally, Reliance Retail secured Rs 17,814 crore through equity, propelling its valuation to an impressive $100 billion.