CaratLane, India’s leading omni-channel jewellery brand, has launched its ‘Festive Edit’ for Diwali, featuring an eclectic range of jewellery designs that cater to diverse tastes. This year’s festive collection includes everything from diamonds to gemstones, with each piece encouraging women to express their individuality, in line with the brand’s #KhulKeKaroExpress philosophy.

A key highlight of this launch is the introduction of ‘Everyday 22KT’ Gold, aimed at the modern woman. This collection taps into the growing interest in gold jewellery following the recent drop in customs duty in India. The designs are versatile, blending contemporary style with festive charm, perfect for those seeking a mix of tradition and modernity.

“At CaratLane, jewellery is a powerful form of self-expression,” said Atul Sinha, COO of CaratLane. “With Festive Edit, we’re offering a wide variety of designs that allow every woman to showcase her unique personality, whether through diamonds, gemstones, or our new ‘Everyday 22KT’ Gold collection. This modern take on gold is tailored for today’s women who embrace both tradition and contemporary flair.”

To bring this vision to life, CaratLane has released a Diwali film that celebrates women using jewellery as a tool for self-expression. The film's tagline, “Suni sabki, par kari apne mann ki,” inspires women to stay true to themselves, unaffected by societal pressures. The narrative continues the success of the brand’s earlier “Wear Your Wins” campaign, emphasizing empowerment through jewellery.

CaratLane is also offering an exciting promotion, with 100% off on making charges for over 4,000 diamond designs, available both online and at its 280+ stores across India. The Festive Edit promises to add a spark of joy to Diwali shopping, making it the perfect time to turn jewellery wishes into reality.