This unique collection features an array of intricately designed pieces that merge artistry, tradition, and modern style, promising to add a touch of oomph to any look. 

The ‘Beady Bauble’ collection is TKC’s foray into the world of accessories, thoughtfully curated to complement any contemporary attire, including a Kaftan. This expansion into jewellery is a natural progression for TKC as the brand aims to provide a complete style experience. From curating the perfect kaftan to offering accessories that elevate the overall look, TKC enables its customers to achieve a complete and harmonious style effortlessly. 

Speaking about this, Navin Rao & Prakruti Gupta Rao, Founders of The Kaftan Company, said, “With the launch of Beady Bauble, we are excited to provide our customers with a jewellery line that pairs seamlessly with our kaftans. Each piece is handcrafted, combining various materials and motifs that celebrate both tradition and contemporary style. We aim to provide a comprehensive look that enhances the kaftan experience, giving our customers the perfect accessory to complete their outfit."

This collection breaks away from traditional jewellery, which often struggles to harmonize with a kaftan's fluidity and relaxed elegance. Each piece is meticulously handcrafted with a medley of materials—from wooden beads, silver accents, shells, and pearls to motifs inspired by Buddha to nature—creating an aesthetic that resonates with elegance and spirituality.

The collection captures a synergy between comfort and style with an exquisite range that includes necklaces, jhumkas, cowrie shells, and fabric earrings. The pieces are designed to be lightweight yet statement-making, intricately detailed yet versatile enough to complement any kaftan ensemble, empowering you to create your unique style. Every element, from the mixed materials to the delicate motifs, embodies the essence of craftsmanship and innovation.
The collection starts at an accessible price of INR 150, ensuring that there is something for every style and budget. Descriptions and detailed information about each piece are available at their physical store in Hyderabad and the webstore. 

The Kaftan Company began as a trendsetter by launching trendy kaftans for women and later expanded its offerings to include loungewear for men and kids. In late June 2024, TKC opened its first physical store in Hyderabad in a prime location of Banjara Hills and has now kicked off its festive season by adding jewellery to its collection. 2024 has been a year of many firsts for TKC, and the festivities have truly begun with the launch of colourful jewellery.
Web: https://www.thekaftancompany.com/