After the overwhelming response to last year’s Festive collection, PNG Jewellers, a legacy brand renowned for its intricate craftsmanship and dedication to quality, is excited to announce the launch of brand-new designs under their popular Saptam and Eiina collections this year, once again featuring Bollywood icon Madhuri Dixit as the face of the campaign.

Inspired by the customer response to last year’s designs, PNG Jewellers has expanded its Saptam Collection, a line that celebrates the spirit of festivities through jewellery that reflects the seven emotions of the festival: joy, prosperity, love, unity, renewal, enthusiasm, and grace. The collection offers a diverse selection of necklaces, earrings, rings, and bracelets, meticulously crafted using Kundan, Jadau, diamonds, and traditional gold. These new designs aim to meet the evolving tastes of modern Indian women, combining classic Indian artistry with contemporary style. The Saptam Collection continues to stand as a symbol of the festive spirit, blending heritage with elegance.

PNG Jewellers also returns with an updated Eiina Collection, offering a fresh selection of natural diamond jewellery for those who prefer the brilliance of diamonds during Diwali. Designed to appeal to women looking for a bold yet sophisticated look, the Eiina Collection features elegant new pieces, from stunning earrings to intricate bracelets, allowing customers to celebrate the festival in dazzling style.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Last year’s collections were incredibly well-received, and we are excited to continue that momentum by introducing new designs that encapsulate the festive emotions. Each piece in the Saptam and Eiina Collection has been carefully crafted to blend tradition with modernity, offering customers something truly unique.”

Adding her thoughts, Madhuri Dixit, the brand’s ambassador, remarked, “I’ve always admired the elegance and beauty of the Saptam and Eiina Collection, and the new designs this year are breathtaking. I believe these pieces will resonate deeply with women looking to add a touch of grace and celebration to their festive attire.”

Both the Saptam and Eiina collections will be available across all 47 PNG Jewellers stores in Maharashtra and Goa, ensuring easy access for customers eager to explore these festive designs. PNG Jewellers has also introduced a special festive offer to make this festive season even more memorable for its customers. Shoppers can avail up to 30% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges till 3rd November 2024.

With Dusshera and Diwali just around the corner, PNG Jewellers offers a golden opportunity for customers to embrace the festive spirit through exquisite jewellery while enjoying attractive offers that make this the ideal time to invest in timeless pieces.